The question of this post might surprise you. After all, everyone wants more Twitter followers – it shows that you’re a powerful Twitter user, with plenty of people who are eager to see updates from you.
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But that doesn’t necessarily answer the question – and if you want to be a successful online marketer, you need to answer that question.
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So as a successful online marketer, why do you want more Twitter followers? It’s about so much more than seeing those follower ‘numbers’ grow in leaps and bounds – it’s about knowing what to do with those followers once you have them.
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With that in mind, it’s time to come up with a list of reasons why you started using Twitter in the first place. As an example, here’s what my list looks like:
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- I want to increase awareness of my brand.
- I want to promote my services to pre-qualified traffic.
- I want to drive traffic to my blog.
- I want to reach out to peers in my community to share knowledge.
- I want to be seen as a leading expert in my industry.
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This list could go on, but the point here is this: once I know precisely what I want to do with Twitter, I’ll have a better idea of what to do with my followers. That in turn gives me a better answer to the question, “Why do I want more Twitter followers?”
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Once you define what your Twitter goals are, you’ll have a better idea of what you should tweet – and your Twitter account will start to become more accurately aligned with the overall goals of your online marketing business.
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I would like to hear from you … why do you want more Twitter followers? Please add to my list and leave your comments below.
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To Your Online Marketing Success!












