When it comes to starting your online marketing business, what comes first — the passion, or the purpose?
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It’s a surprisingly tough question to answer – and I’ve heard a myriad of responses about this thought-provoking issue. I’ve head from some marketers that passion and purpose are one and the same; I’ve heard from others that either passion or purpose need to be in place before the other can follow.
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No matter where you stand on this issue, it’s important to note that both PASSION and PURPOSE are fundamental to the online marketing experience…and without both, you’re bound to throw in the reins of your business.
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So why am I stressing these two fundamental qualities to you right now?
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Well, perhaps it’s because I’ve noticed an influx of “plug-in marketing systems” that seem to offer get-rich-quick promises to buyers if they part with just $57, or $77, or $97 of their hard-earned money (the number always seems to end in 7, doesn’t it?). I don’t need to point out to my fellow business owners and online marketers that this really irks me. Starting an online business shouldn’t be approached with the mentality that it’s a get-rich-quick scheme, or that it only requires a couple hours of work a day.
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In fact, nothing could be further from the truth!
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As an online marketer, business owner or entrepreneur, you’ll work harder – maybe even harder than you do, or ever did, during your 9 to 5 job. You’ll have to make sacrifices with your time, and skip out on plans with friends to put in time at the “office.” You’ll have to ask your partner to watch the kids while you work, or limit your weekend fun so you can develop the perfect sales letter.
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In short, successful online marketing involves plenty of sweat, time, and sacrifice.
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But when you have passion and purpose driving your every move, somehow, that time spent in front of your computer becomes almost therapeutic. You wake up in the mornings, wondering what the day has in store for you, and greeting every moment at work with joy and curiosity.
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Passion and purpose account for 99% of your online success. If you have these two elements on your side, there’s no stopping your climb to success.
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So what are your thoughts about passion and purpose as it relates to your business and it’s success. Leave your comments below.
To Your Continued Business Success!
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