With an abundance of social media opportunities at our fingertips, confusion can easily set in when trying to decide where to get the most bang for your business. You struggle with social media strategies and speculate about which is best for you and your business.
For the past few years, this complaint has been a common refrain among business owners plugged into the social media scene. Because successfully utilizing social media is a process requiring daily participation, you may feel like you’re banging your head against a wall and pondering if the “prize” is worth the process.
When it comes to social media platforms, many business owners believe quantity prevails over quality…the more social media platforms they belong to, the better their chances of increasing their audience/clientele. Actually, nothing could be further from the truth! Spreading yourself too thin results in neglecting the very thing that could have served you well.
Upon deciding to go the social media route, investigate and target social media platforms most visited by your audience.
A good idea is to focus on two social media platforms. Narrowing your focus enables you to actively, meaningfully, continuously and easily communicate with your audience and monitor responses without experiencing “social media meltdown.” Reserving time to respond to any negative feedback and steering your audience back on track is essential!
Remember…when it comes to employing social media for your business, your main goal is to find which social media strategies and platforms best serve your target audience. Don’t waste time or resources on those that don’t correlate to your product or service.
Finally, it is essential to spend time monitoring, communicating, participating and building relationships. People respond positively to businesses they trust and feel connected to. So…take the leap and build relationships!
Were these tips helpful? What social media strategies are working for you and your business? Please share some of the practices that help you maintain good social connections with your audience.
To your continued online business success!