Many agree that having the proper ‘look’ that is consistent with your business develops a much higher branding awareness.  After all, the large corporations spends tons of money developing their brand with logos, tag lines, marketing verbiage, consumer survey’s, and finding the right colors to attract customers and sales.

With Facebook you can cost effectively turn your fan page into a branding machine!

Pictures for Facebook Profile

Starting with you profile picture, this is an important area to consider.  Make sure your Facebook profile photo is of high resolution, has an un-obstructed background and that you are sitting up tall and smiling!

Banners for Facebook

When you make a Facebook fan page, your profile banners are key to branding you and your business.   Also include your profile photo and select verbiage that describes your business or services.  It is best if the verbiage is similar or the same as your Facebook ‘basic information’ when you created your fan page.

Facebook Custom Profile Banner

A Facebook custom profile banner completes the look and branding of your Facebook fan page.  Your visitors will know right away what kind of business or service you are offering.

Example of my custom profile banner:

Recently, I added a customer profile banner to my fan page, and have seen a tremendous amount of interaction.  Before, I just had thumbnails of images from various blog posts.  Now my visitors can see at a quick glance what my business is about and they don’t have to guess!

It’s your turn …. take a look at your Facebook fan page.  Better yet, have someone else take a look and get their first impressions, what they like, what they have questions about and ask them if they know right away what your business or services are.

Share what you learned, how you can improve your fan page and other suggestions to benefit branding your business through Facebook fan pages.

Make it a Profitable and Successful day!

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