The more I use Twitter, the more value it brings me and my business. In this world of social media twitter is a very useful tool.
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Maybe I am a slow learner, but I just discovered recently that your Twitter profile is a key component (along with tweets, @mentions and hashtags) to attracting and building your following.
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But … how does your profile stand the test of time? Have you changed your Twitter profile lately? Heck I didn’t even think that was necessary as I thought I was attracting a good number of followers each and every day.
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Except now I have learned that there is a thing called Twitter Bio Optimization.
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Ok … now don’t think this is going to take a lot of work, because I promise it won’t. But it sure will help you turn your Twitter profile into an attention grabbing, social magnet.
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So what should you do? Here are 3 things that I changed on my Twitter profile and am seeing huge results ever since I made these changes.-
#1 – Profile Picture
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Believe it or not, having a real photograph of yourself is key to people that come to your Twitter account. This gives visitors a real face and helps establish a rapport with followers when they are checking out your Twitter profile. If you are in business, your profile image will only help to give your business legitimacy.
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#2 – Business Info
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Use your real name! I know you have heard me say this before. Don’t hide behind a user name or alias. Business people and professionals want to meet others like them and hiding behind an alias just looks suspicious. Next, put the location of the business. This helps give followers something concrete and be able to relate to you.
HINT: Did you know you can add another URL in your Twitter profile? Take a look at mine.
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#3 – “Bio” Blues
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Here’s the tricky part. You have to create an interesting and engaging bio using no more than 160 characters. This is where your keywords relating to your business should be used. Be creative in describing the primary purpose of your business. And also what benefit you will bring to your followers.
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These are just a few ways to use maximize your twitter profile. There is no way to get more characters so it is important to get as much information in the space allotted – don’t waste any of it! It is after all, your most valuable Twitter real estate!
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So are you going to run over to your Twitter profile and make any changes? If you do, please send me a ‘tweet’ and I will be happy to re-tweet! Share your comments below.
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To your continued online business success!
Thank you for this post Lynn. I was really surprised to see that Twitter can bring so many visitors. It is really useful to have a great profile picture.
Mariella Lombardi recently posted..Forgive Me Glenn, For I Have Sinned…on My Luxury Vacation
It is an important platform for any business wanting to build more visibility and getting traffic to their site or promotions. It is also a great way to build those important connections with your visitors. And I will agree that a profile pic is the first impression.
Thank you Mariella for stopping by today and sharing your thoughts. Let me know if I can help you with your Twitter account and I look forward to you visiting again soon.
Lynn Brown recently posted..LinkedIn Connects Business People For Success
What I did was hire a guy to create some graphics for my Facebook, Twitter, and YouTube profiles that way there was some continuity between the different channels. This helped me with my branding process. Of course now that I have a new blog design and I need a new picture of myself I am going to have to update them all, but its ok, its fun to change stuff.
Clint Butler recently posted..Top 10 Totally Free Traffic Tips
Great point Clint. Continuity between your social sites is an important for branding. Glad you shared that and you have an awesome attitude…. ‘its fun’!
So glad you stopped by today Clint as I really appreciate you adding to the discussion. Have a great day!
Lynn Brown recently posted..Building Confidence for Online Business Success
I haven’t heard of Bio Optimization either, however I recently updated my Twitter bio, to create a little more “coolness”…lol and it worked! Thanks for sharing this post Lynn!
Tamyka Washington recently posted..Staying Above Water During Lazy Summer Months
Oh that is good to hear Tamyka. I never heard of that term either. But it does make sense to change it to reflect our keywords, target market and so forth. I’m going to go and check out your new profile.
Thanks so much for stopping in and sharing your comments and success! Please visit again soon. Have a great day too.
Lynn Brown recently posted..Best 4 Blogging Tips for Small Business Owners
Your tips are so useful Lynn, as always very helpful.
What is the purpose of having various profiles? This is something i have always wondered…
I am now appreciating how twitter works more and more as time goes by.
What I most like about this platform is how fast you can use it, how flexible it is and most of all it respects one’s privacy;))
Patricia Gozlan recently posted..Success vs Fulfillment : Can You Really Achieve Both ?
Thank you Patricia. And I agree, Twitter is a platform where you can connect, engage, research and source leads and prospects very quickly. It depends on the time invested towards Twitter which for some business owners, they don’t see how Twitter can provide that.
As for other profiles, they are generally set up to focus on another niche or keyword. This is especially for products or programs you may be promoting, i.e., affiliate products.
Glad you stopped by and shared your comments and look forward to you visiting again soon. Have a wonderful day!
Lynn Brown recently posted..Growing Your Business By Avoiding These 5 Mistakes
Lynn,
I have been thinking about changing my Twitter profile picture lately. My picture is about a year old and I feel it should be updated to how I look now. I changed my hair color and style, and since I meet many people offline that I meet on Twitter, I feel it is important that this picture is updated. I also wanted to more personality into my picture. I love it when I see people with expressive photos on Twitter. It makes me want to know more about them.
Thanks for the great article. Now, I really have to change that photo!
Joanne
Joanne Cipressi recently posted..7 Simple Communication Tips for Romantic Relationships
It is one of those things that we can easily forget about. I have been thinking about getting some new pictures too Joanne. But then, I have not really changed, maybe a few more wrinkles, lol!
Appreciate you stopping by today and sharing your thoughts and comments. Along with your image for Twitter, then you will want to consider changing your other social sites too. Hmmm… sounds like a good project for a VA. Have a great day!
Lynn Brown recently posted..Cracking The Puzzle Of Your Facebook Business Fans
Thanks for a great article Lynn. I still don’t understand how twitter can help my wellness coaching business but perhaps I will see more results after putting your tips into practice.
Patricia O’Flynn recently posted..Amazing Arches
You would be surprised how you can source even more leads and prospects through Twitter Patricia. You can share helpful information to those within your industry which will attract attention and people will start clicking onto your site to see what you are all about. Whatever marketing plan you have for your business now, Twitter is just another tool to maximize your audience and reach. Hope that makes sense.
Let me know if I can help or answer any questions when you get onto Twitter. And of course, please follow me and I will be happy to ‘retweet’ and share your information!
Lynn Brown recently posted..Cracking The Puzzle Of Your Facebook Business Fans
Yes i am doing this work always because many peoples are following for attracting your profile picture. Also many times profile picture doing an greater work.
Thanks for posting an awesome topic.
janmejaya recently posted..How Students can Earn money through Online ?
Glad to hear Janmejaya that you are getting results with your Twitter profile. Appreciate your visit today and adding your comments to this topic. Look forward to you visiting again real soon. Have an awesome day!
Lynn Brown recently posted..Building Confidence for Online Business Success
Hi Lynn,
You know what, I did them when I start out with Twitter on this year. However now I’m more confident with my Twitter profile. Oops… But I’ve never heard of Twitter Bio Optimization before. Thanks for sharing about it dear. I still see people doing same mistakes over and over again. May be they are new to Twitter or still couldn’t able to refer such excellent post. So I’m sharing it with my friends
Thanks for our informative post Lynn. I know my friends definitely read this one.
Cheers…
Mayura recently posted..Drive Traffic and Get Insights for Content Being Copied on Your Website with Tynt Publisher Tools
That is awesome Mayura that you will share these tips with your friends. I’m glad you found them helpful and sprucing up your Twitter profile every now and then keeps things interesting for your current followers as well.
So glad that you stopped by today and always appreciate the positive support. Have a wonderful day!
Lynn Brown recently posted..Best 4 Blogging Tips for Small Business Owners
Hi Lynn,
Wow, I see you have not problem getting followers. How in the world do you get over five thousand followers? My twitter accounts are desperately low in followers and I don’t even know what to do about it. Any advice will be more than welcome.
I know I never spend much time on Twitter, but still I do tweet a lot these days, but I’m stuck still
Thank you for those tips, I will definitely retouch my bio.
Sylviane Nuccio recently posted..Interview With Donna Merrill Personal Development Expert And Psychic
You are welcome Sylviane and glad the tips are helpful. Getting followers on Twitter takes some time, but since you are already getting onto Twitter, when you are tweeting, if those are people you want to follow be sure to follow them. Then go to their profile, and I will tweet an @mention relating to their profile and say ‘look fwd to connecting with you to share tweets and info”….. 9 times out of 10 then follow me right back.
The key is to be yourself and always ask for the connection. But whenever you relate something back to them, it is amazing how people will want to connect with you. Give it a try….. try to connect with 10 people right now …. and then see how many new followers you have the next morning.
Let me know Sylviane how you do and of course, lets make sure you and are are connected on twitter as well! Twitter: @learnit2earnit
Have fun and thank you for stopping by today. Appreciate your comments.
Lynn Brown recently posted..Succeeding In Business With A Winning Attitude
Lynn: I change my profile from time to time, but I try not to worry about twitter too much. It can be a headache if I focus on it too much, but one thing I do know is that I will not follow a person with a spam filled bio. Nope. No way. Not now, not ever.
I just keep mines simple because people tend to like things that are simple.
On another note, your site is really nice! Keep up the good work.
Best wishes,
William Veasley
William Veasley recently posted..The Pursuit of Happiness
Thanks William for your positive support! And I agree, there are spammy Twitter profiles that really will not help promote you or your business. If you follow those types of accounts, you can find yourself getting flooded with more unwanted followers.
So you make a great point William. Appreciate you stopping by today and adding your good advice — hope you will visit again soon. Have an awesome day!
Lynn Brown recently posted..Growing Your Business By Avoiding These 5 Mistakes
Great ideas, Lynn. Since I use three profiles, I use two different pictures (and the third is the corporate logo). But, even better is the idea to change the profile up a bit, to keep it fresh.
Roy A. Ackerman, PhD, EA recently posted..Reading is Fundamental
It was a reminder for me when I stumbled upon the article for Twitter Bio Optimization. And sounds like Roy you have as many profiles as I do! Which reminds me to go and change those as well. Thank you so much for stopping in today. Always a pleasure to get your feedback.
Lynn Brown recently posted..Best 4 Blogging Tips for Small Business Owners
I like your bio Lynn and I probably need to change mine too. Mine is more casual then business. I guess I keep hearing different things about how it should be.
I had never heard of Twitter Bio Optimization but it makes perfect sense. Maybe I better take another look at mine.
Thanks for this reminder and for sharing with everyone what they need to have. I totally agree.
~Adrienne
Adrienne recently posted..How to Build a Rock Star Brand
Thanks Adrienne! When I first set up my Twitter profile I wasn’t clear on what to add. But then later as I learned more about this crazy social media, those keywords are important. Now I know about this Twitter Bio Optimization which is really interesting considering I see many profiles utilizing these tips.
Appreciate you stopping by today Adrienne and sharing your comments. Always a pleasure to see you.
Have an awesome day!
Lynn Brown recently posted..Growing Your Business By Avoiding These 5 Mistakes