Facebook is growing leaps and bounds. Although it started out as a way for college kids to share info with each other, it has now turned into a huge platform for many different social purposes.
The profile page is your personal information that you wish to share with family, friends, coworkers, etc. Sharing your favorite books, movies, musics along with where you are from and your current city you reside. Sharing personal information with family and friends on Facebook is easy and more fun than email. Sharing photos and videos has exploded within the last few years.
Now more than ever, small business and large business are seeing how important it is to have a presence on FaceBook. A marketing tool that has increased awareness for consumers but also gives them a way to interact with these companies.
So the big question still remains today ….. do you want a Group or a Fan Page.
The following is from a post I received last year from Spencer Spellman …. and he says it best:
“Facebook Groups are good for narrowing in on interests. If you’re a part of an organization in a city, you can use a Facebook group for promoting upcoming events or post relevant topics that members would respond to. Although groups can be used for conversation, they often become more of an brand identity, rather than a place for dialoguing with other group members.
Facebook Fan pages on the other hand, although they sound like groups, are actually much different. Fan pages allow the same type of interaction as group pages but with much more options for customization and personalization. Similar to group pages, a Facebook Fan page has a wall and can have a discussion board, but it can also have much more, like Facebook applications, flash and html code. Because of the flexibility of using html code, fan pages can be customized to look similar to a web site. Although fan pages often are pages devoted to a particular athlete, actor or hero, they are quickly becoming much more than that, with pages for marketers, realtors, magazines and writers.”
LEAVE YOUR COMMENTS BELOW:
Does this help to take the confusion out of deciding Group vs Fan Page?
Thanks for differentiating between groups and fan pages for us here. I agree with Spencer Spellman, a fan page is the way to go because of all of the features and apps you can add, which really can allow your business to stand apart from others on Facebook, especially in a similar niche market.
Looking forward to your next post!
Lisa
Thanks Lisa for your feedback and sharing your thoughts. You are right about all the apps and features you can use with a fan page. One that I just recently discovered is NetworkedBlogs – check that FB app out if you get a chance.
The explanation definitely clarifies the difference for me, and I intend to put it to use!
Thanks Saber, glad to know the information helped you and now put it to action.
Thankyou for explaining that. Facebook has turned into the portal to wonderland. People like you are laying out the stepping stones to keep the rest of us on the right path. I am grateful to you.
I appreciate the support Deb. Sharing little tips and info like that can really take the frustration out of your day. I continue to learn the ever changing social networking sites and how to utilize them the easiest way. Feel free to share any tips you may learn along the way.
Nice article, Lynn. I just recently retained my domain name & WP Blog. I’m in the process of viewing the training video’s and building my website, and will read all I can about the Page; the next phase of my Building A (my) Brand Online!
The training videos are really good and the step by step help will be a huge help for you. I appreciate your comments and will continue to share info that will help us to build our brand and our business. Wishing you much success!
Great post Lynn
Hey Lynn,
As always some very helpful content. This is making me realize how much I need to create my first Face Book page. I know it will really help my business grow.
Thanks so Much,
John
Thanks John – and if you need help in getting your Fan Page up and going, please let me know. It is certainly another key to your online business success!
Your Question was – “Does this help to take the confusion out of deciding Group vs Fan Page?” and my answer is it definitely does. When it comes to Facebook I consider myself around the beginner stage even though I have had an account for quite some time. In other social arenas I am very comfortable however Facebook has always been a last thought until recently.
This question has entered my mind and your post definitely takes the confusion out and makes a lot of sense.
Thanks for sharing your thoughts on this Lynn.
You are welcome Carl – and I must agree that Facebook can be confusing at times. I am still learning all the different applications you can add to your pages. It really is a very cool social site.