If you want to master the art of Facebook marketing, then you’ll obviously need to understand the best techniques out there. But sometimes mastering Facebook marketing has as much to do with learning what’s considered inappropriate – so make sure you follow these hints so you don’t make a critical mistake:
Have a Life. If you devote all of your time to Facebook marketing, there’s no possible way that you can be interesting to your readers – after all, you’re not out and about having a life! Make sure Facebook doesn’t consume your day-to-day activities, even if your fans demand lots of updates from you; the aggravation just isn’t worth it. Besides, you should connect with your clients in the real world as well as on Facebook.
Avoid Constant Self-Promotion. Sure, you may think that Facebook marketing is all about self-promotion, but don’t ever forget that Facebook is a social media tool – therefore, use it for social purposes. You can insert a few links to your website, but provide your readers with free and relevant information as well.
Use Your Status Updates Wisely. It may be tempting to post the minutia of your online business to everyone in your life, but use your status updates to provide readers with genuinely interesting and funny updates. Note: this does not include what you had for breakfast (yes, I’ve seen it before!).
Avoid making these critical Facebook marketing mistakes, and you’ll be well on your way towards dominating the Web 2.0 world.
It’s your turn! Please add to these top 3 mistakes; what have you experienced that works or doesn’t work when it comes to Facebook marketing?