Web marketers, business owners and entrepreneurs generally agree that Facebook can be of great value. After all, it is a useful tool for branding, creating product awareness and helping to engage your customers.
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The largest piece of this business puzzle is the fan. There are basically five types of Facebook fans; and each one needs special attention to keep them engaged.
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Casual Business Fan
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This Facebook user is not really engaged with you or your product. Somehow they think that just hitting “like” is enough to support you. Sometimes these are employees or friends who want to support you but do not really engage. The way to keep these casual observers is to find a way to get them engaged with various contests or fan recognition projects.
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Trendy Fan
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This fan will generally like your business or products but they won’t do much more than keep up with all the latest. However, they will generally let you know when your business does something they disapprove of. To keep them you will have to continue to build a rapport with them and engage directly with any comments they leave on your page.
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Gamer Fans
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These fans will just engage with your Facebook page when there is something to win; or if you are giving something away! They generally will not return to your page unless something new comes to their attention. To keep them actively engaged you will have to make sure you are consistent with your contests. This means announcing new ones as soon as the current one ends.
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Pleasantly Pleased Fans
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These are the fans that interact regularly with your Facebook page. They can be a great asset because they will keep coming back to talk about their experiences or how pleased they are with the products. They are easy to keep engaged by being engaged yourself. They are likely to share about any information you put on your page.
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Hopeful Fans
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These fans are potential customers who heard about your page from someone else and stopped by to see what you have to offer. As long as your page is interesting and relevant they will probably stay engaged. To keep them engaged all you need to do is make sure content is fresh and relevant. Make sure it is easy for them to find your contact information. Then be prompt in your responses.
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The secret to using Facebook to its fullest is to stay actively engaged yourself. Make sure fans can find what they are looking for and that information is easily available.
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So what type of fans does your business attract these days? Share your comments and thoughts below on how you are working to keep your fans on Facebook.
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To your continued online business success!
Right now, most of my fans are the casual type. Some have started becoming a bit more active. Hopefully, the trend doesn’t stop.
Adeline recently posted..Le Petit Cheri: the Newest Darling of South Manila
Adeline: Casual fans are fine & can be prompted to become more interactive…pose questions…give “shout-outs” to individual followers. Soon, you’ll find a lot more activity going on. The important thing is to not give up…keep posting quality content, be in it for the long haul & success will follow. Thanks for stopping by & sharing. Wishing you a wonderful weekend!
You have a great analysis by classifying fans. If there is something for every type of fans, success will come naturally.
George recently posted..How To Increase User Engagement on Your Blog ?
Thank you George and I appreciate you sharing your thoughts. Please stop by again soon.
Lynn Brown recently posted..Leverage Your Business With The Top Social Network Sites
This article was great. I saw my patterns as a Facebook fan and can understand the thought process of my fans. I have worked on engaging my fans more by asking them to participate and ask questions related to their business. I will continue to work moving them through the processes that you have defined and create more hopeful and pleasant fans.
Kay recently posted..Stop giving a SHIT! Shift your fears
When you understand your audience that is half the battle Kay. Sounds like you are doing really well with that and engaging with your fans is key. I had fun with creating the category for each of the fans that I can think of that have visited my page. Glad that you found it helpful and thank you so much for stopping by and sharing your insight.
Please visit again soon and have a wonderful day!
Lynn Brown recently posted..Leverage Your Business With The Top Social Network Sites
thats a great post lynn , very nice way to categorizing your fans . i have a soccer fan page and the fans are are like active and hooligans and i have to let them use the language they want , though i warn them about it.
where as on my blog fan page , i see that user themselves are good and respective and very helpful.
so it all depends on how your business is.
Great post Lynn , hoping to see your next post.
saad naeem recently posted..7 Best WordPress Plugins For Traffic That I Use
Sounds like a fun page Saad! I see what you mean that different pages will have different purpose and attitude. Thank you for mentioning that, as I get wrapped up into the business stuff!
Really appreciate you coming by and adding your comments which helps everyone to learn by them. And I do hope you will visit again soon, have a wonderful day!
Lynn Brown recently posted..Best 4 Blogging Tips for Small Business Owners
thanks for the reply lynn , i think i have you on my Facebook list , just share the stuff over there i will definitely come here for some good readings.
saad naeem recently posted..Tips for Effective Affiliate Marketing on your Blog
Thanks so much for this, Lynn. I had never really thought of my various Facebook fans in that way. Extremely helpful, to say the least. Well worth sharing with others. The real secret to using Facebook is not only good, appropriate content, but also communicating and building relationships directly with your fans.
I like that Steve …. building relationships ‘directly with your fans’. That is a really important factor that many lose sight of because they think it is more about how many fans you have or not. I have always said — I would rather have 500 targeted, interested and buying connections rather than 1000 connections that do not engage, interact or interested.
I am glad to hear you found this helpful enough to share with others Steve. Learning from each other helps us all in the end — Success!
Appreciate you stopping in today and wishing you an awesome day!
Lynn Brown recently posted..Building Confidence for Online Business Success
Hi Lynn. Great article. I am looking for some more hopeful fans fo my Finally Fit and Healthy facebook page. I just love when people make comments or just even like my posts. Gratifying to know people are learning something new from me about wellness.
Patricia O’Flynn recently posted..Amazing Arches
And that is what social media is all about Patricia. Getting visibility so people can find you and be able to enjoy the information, products and services you can provide.
Thank you for sharing your thoughts and comments. Good to hear that you are getting some action, it all takes time, just stay with it. I enjoyed your blog post the other day, awesome site!
Lynn Brown recently posted..Growing Your Business By Avoiding These 5 Mistakes
Hi Lynn, Love this article. It’s soo useful to categorize the different types of fans. Whilst I’m sure you are not encouraging strict ‘pigeon holing’ on the one hand. On the other you ARE encouraging fellow FB marketers to CONSCIOUSLY target their marketing and approach to the TYPES of fans they MOST want to appeal to. Without ever having to actually NAME their prospects, their message will clearly be so much more appealling. Nice one!
Thanks Robin. And you are right, I wouldn’t suggest and hope it didn’t come across that way, to ‘pigeon hole’ only those types that you might like. I think it is good to understand all types of fans and then you can interact accordingly. But then of course, which I am sure you will agree, we are not going to be able to accommodate every type of fan. We will always have those that our message or approach is just not going to fit for them.
Really appreciate you stopping in today and sharing your awesome insight and good advice. It open the discussion and adds good value for others. Hope you will visit again soon. Have a great day!
Lynn Brown recently posted..Succeeding In Business With A Winning Attitude
Facebook is really a great tool for businesses. You can advertise and create page for your product.
Mika Castro recently posted..פרסום סלולרי
Yes you can Mika. But tell me, what ‘type’ of fans is your Facebook page attracting? Or maybe it is all of the above
Lynn Brown recently posted..The Fate And Future Of Facebook
Great list Lynn, never thought of facebook fans this way. I do think that facebook can be a great tool for business owners if they know how to use it properly.
Mariella Lombardi recently posted..I Feel Fat – Should I Hire A Personal Trainer to Lose Weight?
I agree Mariella and sharing tips as I learn how they work for me hopefully will benefit others too. Thank you so much for stopping by today. Hope you will visit again soon and have a wonderful weekend.
Lynn Brown recently posted..The Fate And Future Of Facebook