There’s no denying that LinkedIn is an underutilized social networking site. Many online marketers aren’t sure of what to make of it, so they instead use it as a place to publish their credentials and add serious clout to their online marketing efforts. While this is a great LinkedIn marketing tactic, there’s another way to use LinkedIn that can seriously up the ante on your online efforts…
…Use it for SEO purposes.
LinkedIn has an incredibly high PR ranking (the measurement Google uses to quantify the value of websites); that means that information contained on your LinkedIn profile will often place higher than that of your own website.
With this in mind, it’s incredibly vital to optimize your LinkedIn profile with your most powerful keywords. Don’t use up this valuable online space as a resume; instead, optimize it with keywords, insert content-rich descriptions of yourself and your online business, and link back to your own website. Not only does this move place you higher in search engine rankings for your keyword, but it also directs high-value SEO juice back to your website, thus increasing its search engine rankings as well.
When it comes to successful online marketing, be sure this secret LinkedIn marketing tactic plays a key role in your overall SEO efforts.
I am putting on the finishing touches to my Linkedin training program that will knock your socks off! Well…. at least I think it will!!
Let me know if you would be interested in discovering the in’s and out’s and how easy it is to fully complete and optimize your Linkedin profile — which will boost your ranking and make you more searchable and findable by your audience….
Wishing you and your business much Success!