LinkedIn is a network of business people helping each other through a growing social network comprised primarily of business owners, making it unique and different from other popular networks. LinkedIn allows business owners to forge essential connections for business success.
In business, the foremost reasons for using social networks are to gain leads and connect with people who can enhance your success. When using LinkedIn, you are mingling with people like you…business owners.
LinkedIn is not the leading social network, but is definitely a worthwhile investment of your time. I know you have heard me say that time and time again, but it is true! Unlike Facebook and Twitter, LinkedIn is a social spot for business owners, providing an opportunity to network with other business owners. LinkedIn is a forum where like minds come together for solutions.
After becoming a LinkedIn member, business owners can join groups and discussions according to common industries, areas or topics of interest. Exchanging ideas and collaborating with others is an invaluable tool! Gone are the days of traveling from site to site, seeking answers and/or leads for your growing business. Your entire social networking needs can be found in one place…LinkedIn.
“Basic” members can join a total of 50 groups, permitting the ability to explore an abundance of various interests within a range of groups. By joining multiple groups, you are sure to find the right mix of interests and knowledge to support your type of business.
I found the most valuable groups don’t spend an inordinate amount of time talking about their own business. You definitely want to belong to vital groups that brainstorm ideas and help build leads. Great groups will discourage those who only want to promote themselves.
Connections begin immediately upon joining a group and getting to know the business owners in that group. Giving/sharing with the group is what it is all about. You are not there to simply extract the advantages, but to give something back in return. Offer a brief introduction, let them know you are new to LinkedIn and, when there is opportunity, submit your own valuable input.
After mastering the art of contributing to groups in a meaningful way, you should then consider starting a topic group of your own. Take the leap…share valuable information on a specific topic. Form a topic group and invite everyone and anyone that can relate to your topic. Don’t discount the value of sharing with your competition as well! Collaboration is what LinkedIn is all about; there is something for everyone, so don’t hold back.
All it takes to connect, in a meaningful way, on LinkedIn is to make a habit of establishing new connections every business day. Reach out and give a little, gain a bit, share a piece of your life and watch how this assists your business expand to new heights.
Remember, the way to amplify and augment your business is to get connected! LinkedIn is an essential tool for accomplishing this task. Business owners “gather” with like-minded people, gain information, form friendships and create leads. LinkedIn is your one-stop-shop for superior social networking.
So…have I convinced you about the power of LinkedIn? If you’ve never utilized this platform, now is the time to dive in. If you previously used LinkedIn but set it aside, promise me to jump back on board and join a few LinkedIn groups! As always, feel free to share your insight below.
To your continued online business success!