However, it’s safe to say that there’s a right way to engage with your connections – and then there’s a way that leaves you with a perpetual goose egg on your list of contacts!
Let’s face it: LinkedIn is one of the most powerful ways you can engage and leverage professional connections to start making things happen in your online business. You never know when a connection with a business acquaintance could turn into an amazingly profitable affiliate marketing relationship, or if a friend of a friend has a brilliant solution for increasing traffic to your website.
So with that in mind, let’s take a look at three strategies that will help you successfully engage with your connections.
Strategy One: Start with Familiar Connections
Worried you won’t know where to start once you join up with LinkedIn? Don’t panic – your other social networking sites have already done all the work for you. Take stock of your online friends and collect their email addresses, then use this information to see if they’re on LinkedIn. If they are, send them a personalized invite and let them know that because you’re connected on other social networking sites, you’d like to connect on LinkedIn.
Strategy Two: Connect with Professionals in Your Group
After joining up with groups with common industry interests and goals, see what kind of discussions are happening in these niche groups. Don’t be afraid to jump into the discussions, as this can provide you with the perfect opportunity to send personalized invites to peers within the group. The more discussions you take part in, the more visibility you’ll achieve – and the more likely it is that industry professionals and companies will agree to connect with your LinkedIn profile.
Strategy Three: Don’t Use the Standard Template
Here’s a piece of advice I picked up from my own LinkedIn experience: don’t use standard template text. Yes, LinkedIn provides an outline for messages – and no, you should absolutely REFUSE to use it. Nothing says “I’m lazy and I don’t care about you” to your connections like sending a template, vague and generic message that reads like a mass email. Take the time to customize your messages, and you should see favorable responses from your connections.
Use these three simple LinkedIn strategies when building and engaging your connections, and you’ll see a booming LinkedIn network in no time!
Share your experience on how you are building your connections on Linkedin, and leave any questions or comments below that I might be able to help you with.