Every business should have a dynamic online presence, no matter what type of business it is.
More often than not, customers looking for a service or a product depend upon the Internet as their first resource. It is imperative to have a legitimate site that functions optimally. Consequently, using correct keyword density is vitally important.
The first step is selecting a keyword relevant to your business and using it throughout your site. Additionally, garnering high rankings in search engine result pages requires the crucial implementation of correct keyword density.
Although this can be a delicate balance to achieve, there is a way to find the proper keyword density for your blog/site without overuse.
When a keyword is stuffed throughout a site’s content in an attempt to get noticed by search engines, it can actually end up getting penalized. It is also distasteful to site visitors when a keyword is overused…a costly mistake for your business. Achieving the perfect balance requires using the keyword adequately, enabling search engines to find the site when indexing without overusing it.
The general rule is…the keyword should comprise between 3 to 5 percent of your site content. For example, if a web page consists of 500 total words, change the percent to a decimal and multiply by the number of total words (.03 x 500 = 15 and .05 x 500 = 25). This formula dictates that within a 500-word article the keyword should be used between 15 to 25 times. The keyword should never be used more than the higher of the two numbers, but can be used any number of times within the range.
It is paramount to place the keyword within the first and last paragraphs, in addition to scattering it, naturally, throughout the body of the content. Capitalizing upon the correct keyword density makes content appealing to readers and ranks your blog/site higher in search engine result pages.
One last “secret” – I frequently use Google’s Keyword Search Tool. There are many tools that help you find keywords for your business, but Google’s Keyword Search Tool provides great information with just one click. Finally, make it a practice to revisit your keywords and research new keywords as your business grows. Time spent on this task is an investment in your online business success!
So…be sure to let me know how you use keywords on your blog/site! What problems or successes have you experienced? Please share your thoughts below.
To your continued business success!