Every business should have a dynamic online presence, no matter what type of business it is.
More often than not, customers looking for a service or a product depend upon the Internet as their first resource. It is imperative to have a legitimate site that functions optimally. Consequently, using correct keyword density is vitally important.
The first step is selecting a keyword relevant to your business and using it throughout your site. Additionally, garnering high rankings in search engine result pages requires the crucial implementation of correct keyword density.
Although this can be a delicate balance to achieve, there is a way to find the proper keyword density for your blog/site without overuse.
When a keyword is stuffed throughout a site’s content in an attempt to get noticed by search engines, it can actually end up getting penalized. It is also distasteful to site visitors when a keyword is overused…a costly mistake for your business. Achieving the perfect balance requires using the keyword adequately, enabling search engines to find the site when indexing without overusing it.
The general rule is…the keyword should comprise between 3 to 5 percent of your site content. For example, if a web page consists of 500 total words, change the percent to a decimal and multiply by the number of total words (.03 x 500 = 15 and .05 x 500 = 25). This formula dictates that within a 500-word article the keyword should be used between 15 to 25 times. The keyword should never be used more than the higher of the two numbers, but can be used any number of times within the range.
It is paramount to place the keyword within the first and last paragraphs, in addition to scattering it, naturally, throughout the body of the content. Capitalizing upon the correct keyword density makes content appealing to readers and ranks your blog/site higher in search engine result pages.
One last “secret” – I frequently use Google’s Keyword Search Tool. There are many tools that help you find keywords for your business, but Google’s Keyword Search Tool provides great information with just one click. Finally, make it a practice to revisit your keywords and research new keywords as your business grows. Time spent on this task is an investment in your online business success!
So…be sure to let me know how you use keywords on your blog/site! What problems or successes have you experienced? Please share your thoughts below.
To your continued business success!
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Lynn:
Found an excellent article that is a prime example of the importance of keyword density…thought you’d enjoy reading it as it affirms everything you discuss in this article & many of your other blogs. Enjoy! Wendy
http://socialwithit.com/en/seo/how-to-improve-social-google-ranking/?goback=.gde_66325_member_135217977
What an amazing infographic inside that article Wendy! While optimization will continue to be in our vocabulary, it is a word that is difficult to understand for many online marketers and business owners.
Thank you so much for sharing this. I always appreciate information that can help us all learn and grow. It makes a great additional to this discussion.
Glad you stopped by today and hope you enjoy your day!
Lynn Brown recently posted..Stop Struggling And Use These Small Business Blog Ideas
When I first started building websites I ran into problems by overdoing my keyword density levels. It’s a fine line to walk because you will check out your competition and see them up around 15% percent and for some reason their page doesn’t incur the same sandboxing effect. Google is frustrating. A tip on keyword density I like to use is the idea of wrapping sentences to string together keywords without saying, ‘my keywords are’ over and over again. So if I’m writing on ‘Greek Olive Oil’ I can wrap a sentence with the word ‘Greek’ and then start my next paragraph with the words ‘Olive Oil’. Since the spiders ignore punctuation that just looks like ‘Greek Olive Oil’ to them without having to hit your reader over the head with your exact keyword string over and over again.
Charles Daniels recently posted..Canton Michigan Web Design
That is a really good tips Charles. And you have tested that out to be sure it is picked up by the search engines? It makes sense, and I would actually prefer to do something like that as it would flow better in the content.
Thank you so much for stopping by today and sharing your awesome insight. I always appreciate others that have experience in this sort of thing as we all can learn from each other. Hope you will visit again soon and have a great day!
Lynn Brown recently posted..Social Media Strategies That Work
hello lynn,
this is my first visit to your site.i am a newbie and trying to learn seo and i think keyword research is the most important factor for proper seo. but one should use the keywords in a limit and they should be used sparingly. otherwise you can be penalized by google.
nice post, it will help the readers in many ways
thanks and regards
prabhat recently posted..TuneUp Your Computer : Complete Guide For Using TuneUp Utilities
Welcome Prabhat! Glad you found my site & that you, too, understand the importance of keyword density. I appreciate the links you’ve shared & particularly applaud your use of instructional information, complete with illustrative screen shots. Making connections and sharing great resources is fundamental to success…don’t you agree?
Thank you for the information,Lynn. I know that using the right keywords is important and I do often use Google Keywords tool myself. I tried Market Samurai as well but found it to be more complicated to use for my knowledge at least.
Mariella Lombardi recently posted..US Marine Replaces TRX Destroyed By a Roadside Bomb – The Benefits of Using the TRX Suspension Training!
You’re quite welcome, Mariella. The simplicity of Google Keywords is what makes it a fantastic resource. With everything else we have to focus on building & maintaining a successful business, who needs to spend an inordinate amount of time using a tool we do not find “user friendly.” You’re absolutely on the right path, using what works best for you…not what others might find best for their needs! Thanks for sharing!
There are plenty of tools and plugins out there to help you “get keyword density right.” However, what they miss and can’t teach you is how to make it flow so humans will actually enjoy it.
I’m not trying to knock the importance of SEO, simply highlighting what’s most important… User Experience.
Dewane Mutunga recently posted..How To Create Irresistible Offers Using The Framing Effect
I agree Dewane, nothing beats the human touch to write something that flows, makes sense and provides value to the reader. User experience is important and appreciate your comments on this.
Thank you for getting into the discussion today and hope you have a great day!
Lynn Brown recently posted..Have You Changed Your Twitter Profile Lately
I really like that Google changed the density from 10+% to 3-5% for keyword density, it makes it much more natural in writing and reading. I love using Yoast plug-in for it with WordPress sites – makes it very easy to get it right quickly. It also trains you as you go. Google’s Keyword tool is great too as well as Google insights.
Lisa recently posted..Customizing Your Facebook Posts
Yes I agree Lisa. I have been adding the Yoast plug-in to my clients blogs and love it. It is a good way for even a beginner to understand SEO which most people get overwhelmed on. And Google keyword tool seems to be a tool many people use and like, so I was happy to hear you give the thumbs up on it as well.
Appreciate you sharing your insight Lisa. Thank you for visiting and will see you over on Twitter too!
Lynn Brown recently posted..Realistic Social Media Strategies For Your Business
I’ve been using textalyser and live-keyword-analysis to check the keyword density, Either keyword dilution or over stuff will cause no search engine ranking and its a must factor to rank for a keyword.
So before post any article we need to keep keyword density as 3-5%.
Vijay recently posted..Samsung Galaxy Beam GT-I8530 Pre-Order Starts In India For 29900 INR
Thanks, Vijay, for sharing your system to check keyword density. I’m glad to hear that you appreciate the importance of utilizing the correct keyword density in your sites. I appreciate your comments!
HI Lynn,
Awesome post. Here is some great information for bloggers and small business owners alike. It’s interesting and new. I found your post informative and thought provoking. This is a great way to attract audience.It has thousand words and increases our credibility.Thank you so much for this! I will surely read this and share this to my other friends.
Bharat Bhushan recently posted..Android Market Developer
Glad you found the information I’m sharing about keyword density to be helpful Bharat. But wondering if you can share how you use keywords on your site that you might add some tips and techniques to add what I have shared here? Thank you.
Lynn Brown recently posted..Growing Your Business By Avoiding These 5 Mistakes