Keyword Research is Key!
You may have heard it over and over again how important keywords are to your online business success. Keywords can be one word or a grouping of words that best describes your product, service or market niche.
Keyword tools provide a great way to build your keyword list with ease. Researching your keywords takes time. However, the more time you put into obtaining your keywords, you will be rewarded in the end. Once you have your list of keywords, it is time to put them into action. The following are the top 4 areas you should consider utilizing your keywords:
URL’s – Domain Names
When deciding on your domain or site name for your blog or website, consider referring to your keyword list. Use your top keywords first and only working down to your other keywords when those words are not available.
Adding other keywords to create a longer domain name use to be considered not a good thing to do. But as the internet continues to grow, and as other sites gobble up market niche keywords, longer domain or site URL’s are becoming more acceptable. After all, it really isn’t just the URL that will get you ranked higher with the search engines. There is a lot more SEO (Search Engine Optimization) that is required these days to get your new site to top rankings.
Article Titles
Growing your online business with article marketing is important to increase traffic to your blog or site. Use your keywords to create article titles. This is a great way to give you ideas of what to write about.
Search for titles using your keywords for popularity, trends and ranking. Visit top article sites like ezinearticles.com to further research titles that are popular with readers and that are within your keyword range.
Use two to three of your key words in your article titles. Then sprinkle those same keywords within the article so that it is related to what you are discussing. Never copy others titles or formats. There are plenty of ways to say the same thing and will keep you out of any copy write issues.
Anchor Text
Writing articles or posts is a great way to share free information, knowledge and experience with potential visitors. Visitors enjoy being guided along with other information you can share with them. By this, I mean, refer them to your site or to another article or post that compliments your information that you are giving to your visitors. You can do this through ‘anchor text’.
Anchor text is a word or group of words that are linked to another site leading your visitors to more information. The anchor text should always be your keywords as search engines will take notice and generally help you to get a higher ranking. Why? Because you are showing that you are truly concerned about giving good quality content to your readers and NOT selling to them. Bringing value to your visitors is seen by the search engines in a very positive way.
Blog Posts
Blog posts are similar to articles in that they provide information to your visitors. Generally blog posts are shorter and allow your visitors to leave comments or suggestions.
Setting up your blog should always have your keywords in mind. A successful blog requires good SEO (Search Engine Optimization) techniques. Utilizing your keywords is a great way to set up the categories or pages of your blog. For instance, if your product is Dog Grooming, you may have categories of Show Dog Grooming, Grooming the Family Dog, etc. They should represent your keywords and of course make sense too!
Blog posts relating to each of these categories, good content to your reader and using your keywords within the post is an ideal way to get the attention of the search engines. Posting on a regular basis and encouraging your visitors to make comments is also key.
Your keywords are not only important to blogs and sites, they also describe who & what you are to your visitors. Growing and branding you, your service or products can be achieved in many ways. But keywords will play a very important role in getting you noticed with search engines and your visitors!
Great info Lynn and very easy to understand!
Lynn thanks for this very helpfull post. I really appreciate the link to the free key word tool. I know I will ber using it for sure,
Thanks John – let me know how you like this tool. Of course Google has a keyword tool too, but I found this one to be more useful and it has video training too.