Key Tips For Making the Right First Impression

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First Impressions for Online Business Success 256x300 Key Tips For Making the Right First Impression
First impressions really stick with you
– and recently I connected with an amazing fellow online marketer and entrepreneur, Carrie Wilkerson (“The Barefoot Executive”).  Her article about the importance of first impressions inspired me to write this post.  I hope you enjoy it!

We as online marketers only get one opportunity to make a first impression.  And as our online readers rarely get the opportunity to meet us face to face, it’s no underestimation to say that online visitors make extreme judgments about marketers based on website appearance, grammar, spelling, color use… and so forth.

Heck, if you can name it, then chances are that your online readers are using it to make massive assumptions about you and your services!

Sure, you may have been taught to never judge a book by its cover.  But in the online world, that’s all our customers have to judge our trustworthiness, professionalism and quality standards.  So if we present a shoddy appearance, or show that we simply don’t care about checking over our blog posts for any mistakes, then we’re essentially telling our readers that as far as professionalism goes, our services are substandard.

You definitely don’t want to give off a negative first impression – so how can you be sure you’re making the right one?

Simple: by following these tips and techniques!

  • Don’t hide your service or product prices. Hiding this information (or making it difficult to find) will make your visitors think that you have something to hide – and as a result, hey won’t trust you.
  • If you want to capture names and email addresses, make sure you give your visitors something that makes it worth their while.  A free report, a free webinar or other free informational products will help accelerate your list-building efforts and establish clientele  trust and confidence.
  • Never require a phone call or email as a next step.  Online visitors are looking to complete all purchases via a website – and if you ask them to call or email, you can bet they’ll leave your site in search of another more convenient vendor.
  • Last but not least, have someone unbiased walk through your website.  Gather up their feedback, and make changes so your website is easier to manage.

With these hints and tips, you can guarantee that your website or blog is making the right impression!

Are there other ways you are creating that positive first impression?  Please share your comments below, thanks.

Make it an Awesome, Successful Day!

Lynn Brown Signature Key Tips For Making the Right First Impression



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  8. Lynn Brown says:

    Thanks Samantha I am glad you found these to be helpful. Really appreciate you sharing your wonderful thoughts and advice. Glad you stopped by and look forward to you visiting again soon.

  9. Wow! I had never thought about how we give out a first impression from our online presence as well. I had only ever thought about how first impressions apply in real life, but you’re right — there are definitely websites I’ve arrived at and left just because of a bad impression. Your last point is an important one — I can imagine that a person going through my site can give me more valuable feedback than analytics could, for example. Great ideas!

  10. Lynn Brown says:

    You know PeggyLee if your site is attracting traffic, pulling in connections, contacts and customers then you have got a good thing going! I am a firm believer that it is not about the flashing banner, sparkling letters or the cloud of keywords… it is important to have good quality content, clear call to action and a site that is easy to navigate. Appreciate you sharing your comments about your blog which will be helpful to others. And love your belief …. ‘all is possible’!

  11. Lynn Brown says:

    That is one of my pet peeve’s Marty …. when i visit a site and there is no name mentioned anywhere. It amazes me why people want to hide behind their sites, logos or empty pictures! I don’t know what marketing skill that is, lol!

    And the broken links and typos are such an easy fix – editing is a must. So that is a good addition to my list. Thanks Marty for stopping by and sharing your comments and hope you will visit again soon.

  12. i like my blog page the best on my website. It’s the first site I created and I know it’s a bit clunky, but try to make it easy with the navigation tabs.
    But aside from that, Carrie was the first internet marketer I found online and love and adore her; never met her, but she set me up with a few gurus who have catapulted my entrepreneur-smarts ;-) That was nearly three years ago.. much has happened since then.
    First impressions… if a bad one happens, it can be course-corrrected, much like in the real world. But then, I am a Pollyanna and believe all is possible. ;-)
    Great points, though, in how to be aware of what it takes for a great and inviting site.

  13. Great list and advice. It really seems to glare when it comes to online as well – the simplist things like broken links or typos … the other day I read an interesting article about developing “trust” with readers and I decided to leave a comment. I wanted to use the authors name, but I couldn’t find it anywhere and instead of an actual photo of the blogger there was a gray silhouette! Somehow it was hard to take the author’s article seriously after that …

  14. Lynn Brown says:

    Thanks Cindy – appreciate you adding the fact that those comments and conversations that we share online are just as important. A good tip to add to the discussiong so I really appreciate you coming by today and sharing your thoughts.

  15. Lynn Brown says:

    Another Carrie fan, that is awesome! Thank you Lisa for stopping in and sharing your comments. I remember when I set up my first website and had my husband take a look. I watched his facial expressions and I could tell he was lost. So I started asking him questions, and he really helped to shed light on many things that I changed that provided a better understanding to new visitors. Because I’m sure you know, there is that 3.5 second rule out there … we literally have 3.5 seconds to make an impression for a new visitor to either stay on our site to look further or they just click away.

    Hope you will stop by again real soon!

  16. Cindy Murphy says:

    Hi Lynn,

    You make some great points here. Yes, first impressions are so important in the online world. I have found some awesome folks online from their genuine posts, products, services and especially their comments and conversations.

    I like you tips and agree with those that you have shared here. Thank you so much for sharing them.


  17. Lisa Kanarek says:

    I’m a huge Carrie fan, so I’m glad you connected. :) First impressions are very important and some people forget that their website is their first impression. Many times it’s the ONLY impression anyone gets. I like your advice to ask others to review your site. It’s easier for someone else to see things we may be missing, especially when it comes to marketing and promotion. Great list of tips.

  18. Lynn Brown says:

    It really is all about our mindset, isn’t it? I agree with you 100% Donna… ‘Give to get’ and it can be so easy to do that with today’s blog sites, social platforms and even through communications via email.

    Appreciate you adding your recent experience and sharing your comments. Very helpful and hope that you will come back again soon.

  19. Lynn Brown says:

    You make very good points as well Patricia. And I do agree about the prices on your site. It does matter what your business, industry and goals are with your potential customers or clients. I should have been maybe a little clearer when I wrote that … there are those sites that won’t post prices or even post their name which causes not only confusion but also questioning what they might be hiding. As I mentioned in another comment, I have seem professionals use verbiage to call for specific price options or they will add a ‘range’ of cost.

    I appreciate you sharing your comments and contributing to the discussion. It is a great way to learn more and help all of us in our day to day business. Thank you for stopping by today.

  20. Hi Lynn,
    Thanks for theseprecious tips, the impression someone has of you when meeting you is in the first 10 seconds, pretty scary uhh, and of course in there there is the verbal and non verbal communication the non verbal counting for 94%!
    In the case of our site I believe the game is the same.
    The only point where trasparency is not alsways a must is the pirce of our services, I think there are pros and cons in both cases.
    I like to qualify who my clients are by making them fill a form in my case I would like to test the services pages without prices and with a form , a free session to arouse curiositiy.

    At the end of the day it is always th emarket that tells us what they want and we need to test and test and always remmber this right?
    Thanks for this post, uselful and inspiring as always!

  21. Great post Lynn! I was just having a conversation with a “newbie” network marketer this morning. He was insisting that the first thing you see is his product. It took a half hour for me to explain the above to him. I’m still working on it. The above tips are the Mindset people need to remember. Give to get: i.e. creating a FREE opt in information form on your blog to get someone’s email address. Sometimes we take this all for granted, but it is an important reminder for ALL of us to keep on top of the game.
    Thanks so much, I will share this with others.

  22. Lynn Brown says:

    Yes I agree Kathryn, there really is only seconds when visitors come to your site. I do understand your point about sharing your prices or not. I was pointing out how that can come across as not being transparent to your audience. However, there are situations where instead of a price businesses will add ‘inquire about this service’ or other verbiage. And I think some of the standard or basic services could be priced with a ‘range’ which could actually spark curiosity for them to ‘click’ to learn more. :)

    I really appreciate you sharing your thoughts and advice. You bring up some really good points to also consider when it pertains to a more specific business or industry. Thanks Kathryn for taking the time to stop by and do hope you will visit again soon.

  23. Lynn Brown says:

    I believe that to be true as well Roberta. And to prove your point, I remember visiting a site while participating in the Ultimate Blogging Challenge. This site was not put together well, she had a lot of misspellings, there was no opt-in or sign up to connect with her. I at first thought, why should I bother, her site isn’t attracting anyone. But then, I got to know her as I kept my commitment to make connections in this challenge. She turned out to have a wonderful business mind, she just didn’t know nor had the funds to have a professional site prepared.

    I complimented her on what she did achieve. Ultimately helped her with getting her site to be more visitor friendly. She has since decided to totally get offline and helps her husband with his contracting business.

    So I agree with how some are rejected based on misconceptions or misinformation. So judge not quickly is a good point and appreciate you sharing you wonderful advice.

  24. Lynn Brown says:

    Appreciate you stopping by Lani. I think I know some of those successful folks that aren’t so organized, lol…. thank you for the kind words of support and sharing your comments. And I do hope that you will visit again soon.

  25. Noelani Kee says:

    Aloha Lynn, nice post and I do believe first impressions are vital to anything that implies to a person. Plus it tells others how you conduct business and yourself in some sense. I know it may not apply to all, because there are some folks that are successful and they are the messiest people by nature. Lol However, you have some great pointers here. Glad I came by and thanks for sharing! Keep up the wonderful work here. Mahalo, Lani :)

  26. Was studying me behavior the other day relative to internet marketers and how some people who I rejected I am now following and many who I thought were great, I have stopped paying attention to. People do judge quickly but I also think if the way you found about someone was from someone else who you trust, then you will look beyond the first impression. And I think that is good because at the end of the day, there are nuggets in the hills and finding them sometimes means not judging the situation too fast.

  27. I think we now have 4 to 6 seconds to make that first impression and what you’ve shared about having a shoddy site, incomplete information and difficult navigation is spot on. My only question is with posting the prices, I think if you are establishing trust relationships it’s not harmful, but when the service offered isn’t understood very well by the client, I worry about whether they are comparing apples to oranges or that competitors will undercut price. For products, people definitely expect to be able to find a price and showcasing it and your company is essential to reduce feelings of risk people still have even if price is lower.

  28. Lynn Brown says:

    Good points Hajra! You know I have to tell you that a few months ago I actually came across a site that had black background with purple font! It was so hard to read that I didn’t bother… so yes, it was a click away on that one. Even if that site was ranked a 10, if it is difficult for the visitor then chances are they are not going to stay or return. Appreciate you adding your wonderful insight and glad you stopped by today!

  29. Hajra says:

    Hey Lynn,

    First impression! There is so much that can be written about this really. They are such an important factor in almost every field. For blogging, especially if your blog is offering services, and when the reader lands on to your blog, it is the first impression that counts. The look, the color, the layout, everything matter. If it might not be all that great, for the reader, the close button is just a click away!