If you’ve been reading up on my blog posts, you already know that I believe the “About Me” section of a website is a critical one for online marketers. After all, it’s the only place where your followers will learn about who you are, why you’re involved in the industry, and why they should trust you with their time and money.
With so many great opportunities available in the “About Me” section of a website, it still amazes me when I visit an entrepreneur’s website…
And I can’t locate their name!
I can’t tell you how many Fan pages or social media profiles I’ve gone to where the business logo is the main picture, and everything is written in the third person. And let me tell you, this drives me absolutely nuts. I know the reason online marketers do this is because they want to create an air of professionalism. But if you’re not even mentioning your name within your profiles and fan pages, how reliable can you really be?
My first reaction to not being able to find a name is frustration, then suspicion. And if this is my reaction, I can guarantee you that it’s other people’s reactions as well. Why wouldn’t you want to put your name on your online business…unless you were trying to hide something? While that may not necessarily be true, it is certainly the way the mind approaches this lack of information.
Do yourself a favor and make your name prominent on all your profiles and fan pages. Your followers and I will thank you for it!
So tell me, am I just being nit-picky, or do you agree having your name on your business site is important?
To Your Continued Business Success!