Guest Author: Donna Thomas
Well, like so many of you, I got extremely tired of being pushed around, watching my job responsibilities expand, my pay decrease and my job security disappear. So I did a little reading and looked around the web and decided, why not, if the numerous 20 year olds out there making a decent income online can do it why not me?
So I jumped in, feet first, to learn, acquire and slay that dragon of entrepreneurial know how to make my first 6 figure income pay check. I enrolled in several programs, affiliate marketing, list building, video marketing etc, etc. While all of these provided valuable content, I reached a point after several months when my head was ready to explode… what to do first, where should I invest my time, resources, efforts, money… ???
Ok, everyone agreed I needed a presence, i.e. branding. Best place to do that, yep you got it the third largest country in the world, Facebook! So off I went Facebook, Twitter, YouTube, Google. Built the profiles and put in my hobbies, jobs, education…all they asked for. Added my email list to all of them. Now what? Ok another class on social media marketing, build that list, add friends, and attract them by posting valuable content. Check, check and double check.
Must have a blog, it’s your home, the place where everyone will get to know who you are and what you are about. Ahhhh, but now that means you have to post valuable content and what do you want to post and where will you get the new fresh ideas about that content? More to add to the “to do” list!
Twitter, don’t forget to tweet and retweet, check your replies, respond to your messages. Ah but don’t overlook how valuable video marketing can be it will improve your SEO and get you on top in Google. Next, make some videos, talk about your product, and add content. Once you create your channel in YouTube make sure you are checking for responses. Post those videos at multiple sites and get a video distribution site. Check out traffic geyser, tweet meme, social oomph, jing, bit.ly, tweet deck, mashable, and on and on and on…
But when the dust clears and you have spent several thousand dollars at a minimum and hours, no days of reading, no wrong again, weeks examining and testing and listening are you any further ahead. Well, I would say yes, it’s all part of the learning curve in acquiring the skills, expertise, and knowledge needed to develop a presence/brand online.
However I would add one little bit of advice as you approach that dragon, don’t go alone. Find a coach, mentor, knowledgeable expert to clear the trail on your path, someone who has a proven track record and can guide and support you along your voyage. In fact, create a tribe of supportive experts that have the capabilities to forge ahead. Besides who wants to eat dragon alone?
Wishing you the very best on your quest for success in your online marketing campaign but please talk to a person who can lead you along the trek to six figure triumph!
Best wishes and have fun on your journey, Donna Thomas