In today’s world, small business owners can often find themselves lost in the world of larger corporations and endless chain stores. However, with the numerous resources available through technology, the small business owner can play a larger part in today’s economy.
Blogging is a great way for any business to build a large and loyal fan base, by bringing more visibility and awareness about your small business.
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Take a look at these important tips on blogging for small business owners:
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1) >> Determine Your Niche:
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People want to visit sites that are interesting, funny, and most of all different. Find either a new or neglected area of your particular industry, one that will be attractive to a target audience. When creating a blog post, ask if people will want to read it everyday. If the response is yes, create a blog.
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2) >> Always Keep It Interesting:-
Blogging, even for small business, should never be a chore. When someone who is interested in its subject creates a blog, readers will appreciate and catch on to the enthusiasm. Be willing to explore different forms of media. Some of the best and most popular blogs today contain videos, images, and even surveys. These help to break up text and keep people interested.
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3) >> Know Your Competition:-
Use sites like Google blog search to find out how many different blogs are currently being written in the same area. Look at what is out there to make your own business’s blog separate, to see who is reading those blogs, and even to find inspiration. Avoid copying ideas and instead use their mistakes to fuel your own blog’s success.
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4) >> Consistency is Key – Don’t Give Up:-
Chances are, it can and will take several months to build up a loyal base of daily readers. When making a schedule, plan to make the business blog a scheduled part of the communication strategy for at least 6 months to a year. Stick to the schedule as if it were an important client appointment, and never give up!
If you are following these tips, chances are, the blog will be a success and your business will have a new readers on a daily basis.
Your turn …. share some things that are key to your blog success. Have a question? Leave them and your comments below.
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To Your Continued Online Business Success!
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Very interesting for me, thanks!
Your articles are always interesting and understandable. Thank you!!
Yes, blogging is the most important for increasing our websites ranking and traffic. Through this we can interact with new bloggers, and they provide many benefits to us by making real connections with us. Marketing your content through blogging is the best technique.
Hire SEO Professional recently posted..Social Media Marketing Techniques: Secrets on Facebook
That article is so interesting and makes a very nice image in my mind. Thank you for sharing this info with us!
It is really a challenge to keep the blog interesting Lynn, especially when you are just starting. I am a one woman show and it really takes a lot of time for me to do the content, marketing and admin stuff in my blog. Thanks for sharing your tips as these really helps starting bloggers like me to do blogging the right way.
Glad you found these tips helpful Jacki. I do know that it can be tough especially just starting out. I enjoy adding in a virtual assistant and copy writers that help me to fill in when I’m working on those business projects. The key to that, is finding people that can pick up on your personality, so what they are sharing and writing is in similar tone.
Really appreciate you stopping by today and sharing your comments. Please do come back and visit again soon. Have a wonderful day!
I think the first tip is the most important. Finding your niche is what it takes for your blog to truly thrive. Thanks for your insight! This was great!
You are welcome Candice. I agree, determining your niche and understand how that will relate to your business is very important. I am glad that you took away some value from my blog post and appreciate you stopping by to share your comments. Hope you will visit again soon.
Lynn Brown recently posted..The New LinkedIn Profile Makes Changes With Surprises
The suggestions and tips put by you is working for me. Although, it is a general tips but works for me. I hope that these tips works for others as well. Thanks.
Linda recently posted..How Do You Tell Someone You Love Them – 27 Creative Ways updated Mon Dec 3 2012 1:09 pm EST
Always good to hear when online marketing tips are working for you and your business Linda. I do share many more tips, techniques and strategies throughout this blog and much more over on my newest blog at http://empowerwithlynnbrown.com
Appreciate you sharing your thoughts and visiting today.
Lynn Brown recently posted..How To Find Keywords Fast with Google Keyword Tool to Blog Daily
If you are planning to start up your own blog, think carefully about what you want to write about. Don’t just write about what you think others will want to hear. You must write about what you like and what interests you most. By writing what you love, your blog posts will jump out with exciting, interesting information!
Timothy Langen recently posted..How Do U Get People To My Blog Without Hassle?
Being someone that you are not will be evident in your writing, so I agree with you Timothy on these points that you make. However, just recently I have been learning some other blogging strategies that relates to sharing current topics with your audience, topics that are current events or funny videos that people are commenting about.
It is a good way to bring some fun and excitement into your blog and attracting the search engines with current topics of interest.
Really appreciate you stopping by today and sharing your insight. Hope you will consider to stop by again soon.
Lynn Brown recently posted..Make A Decision and Empower Within The Inner Circle
The point that rings true to me is “enthusiasm.” Just as facial expressions reveal your true feelings, words convey the same emotions. Your audience can definitely tell if your content comes from an authentic passion for the topic or if you are simply “phoning it in.” Thanks for sharing!
Really good analogy you point out Wendy. I love that …. “expressions reveal your true feelings, words convey the same emotions”. It seems so simple yet for many (me included when I first started to write for my blog) can find it overwhelming.
However, when you let your passion speak it really does convey an ‘authentic’ person behind the words.
Thank you so much for sharing your insight as it is a great addition to the discussion. Please come back and visit again soon. Have a great day!
Lynn Brown recently posted..LinkedIn Connects Business People For Success
Hi Lynn,
Consistency is key. Super important point to drill home.
Work to improve your blog each daily. Up the ante. Find interesting topics and take a different approach in your presentation.
I agree with PeggyLee; making real connections with individuals grows your blog quickly. Imagine a network expanding each time you develop a powerful connection. Be a friend to someone. Watch how quickly your influence grows.
Thanks for sharing!
Ryan
Ryan Biddulph recently posted..Shouting Out Your Cash Gifting Club Effectively without Spending a Single Dime – 12 Sensational Tips
Thank you Ryan. I am so happy for you to visit today and offer up your awesome insight and advice.
It seems many of us can concur about being consistent, however, ‘be a friend to someone’ is not only a great way to grow your influence as you mention, but keeps you in that positive mindset for success.
Appreciate you stopping by and look forward to you visiting again soon. Have a wonderful day!
Lynn Brown recently posted..Growing Your Business By Avoiding These 5 Mistakes
Hi Lynn. I love #4!
However, consistency is the key factor of blogging. You cannot afford to miss a beat. You have to ask yourself how much time do I really have to spend on blogging. There are many schools of thought that you must blog once a day, once a week, twice a week. But when it comes down to it, your reality when setting up your time schedule is the best for you.
I’m not a once a day blogger, for me it would take me away from other tasks. But once a week is all I can handle. Especially commenting on my visitors blogs. Also being on all the social platforms. It all takes time, and when we are consistent with our own personal time, it will be successful.
The other points are just as important.
Thanks for sharing your knowledge,
Donna
Donna Merrill recently posted..Why Is Building Relationships Super Important?
How true that is Donna. Consistency is based on an individuals schedule, goals and abilities. While blogging is very important, it can be a time sucker. So managing it properly is key. And you say it well … “when we are consistent with our own personal time, it will be successful”
I like that quote! Thanks for stopping by today and sharing your wonderful insight and advice. Really adds to the discussion and helpful for others. Have a great weekend!
Lynn Brown recently posted..Growing Your Business By Avoiding These 5 Mistakes
Nice tips Lynn
You are addressing critical points of blogging where people sometimes get misunderstood about blogging.
Some people talking about buying followers and sometimes try to offer me such followers for FREE. I have no faith in ‘em. It’s a myth and no one will participate, actually no loyal followers. ‘Cause they were just bought not liked the content being published or product they offer.
Personally. I’ve seen some bloggers give up soon. They say blogging doesn’t worth anymore. But I see they don’t consistent. They publish quality content but first day is not the best day. May be no one will come stop by. So have to improve gradually, like we learnt how to speak languages when we were babies.
Further, I think evaluating and asking or welcoming user feedback is another important aspect too
Cheers…
Mayura recently posted..How to Configure Your FeedBurner Settings
You make some interesting points here Mayura. Giving up too soon is the number one reason why you will hear those people saying blogging or online marketing does not work. Any success comes with a lot of time, work and passion.
Asking for feedback is another good tip for a successful blog. This will get your audience engaged and usually coming back to visit again. This is what builds the connection,relationship and soon a buying customer or client.
Thank you for sharing your awesome comments and advice. Glad you stopped by to add your thoughts and look forward to you visiting again soon.
Yes, it’s a great way to reach new audiences too and connect with potential customers or friends of potential customers and make some great friends along the way too. You are right about consistency, it will take TIME, months or even years so don’t give up is key.
Lisa recently posted..Wake Up And Smell The Google Coffee
Making friends is all part of building connections, so I agree with you Lisa. I’m glad you support the key factor of consistency. And I’m with you …. never give up!
Appreciate you stopping by today and sharing your wonderful comments and advice. Have a great day.
I think consistency and persistence is the key to gaining a following on your blog. I have to give a great big THANKS to my fellow bloggers in the TLC Club for holding me accountable to writing a blog post at least twice a week. My next post will be #400!
Great post, Lynn!
Janette Fuller recently posted..Book Review: Worth Every Penny
Wow that is awesome Janette. I agree, TLC Club and other groups are another great way to hold your feet to the fire and keep you on track with your blog. It certainly has helped my business and it sounds like it has done some very positive things for you as well.
Appreciate you sharing your thoughts and adding your advice to the discussion. See over at TLC!
Blogging is one of many things that will catapult a small business above major companies if done well, these tips are a great starting point.
Great advice from Roberta as well, knowing whether your audience is online of offline is one of the keys to your success.
Sarah Arrow recently posted..Content Creation and Successful Business Blogging
Well said Sarah and it certainly can ‘catapult’ a small business. Thank you so much for visiting today and sharing your positive comments. Hope to see you again soon. Have a great day!
Hi Lynn,
Thanks for reminding us these useful tips,
I agree with consistency it takes time determination and a plan to be consistent, creative and always monitoring what competition offers.
I also agree with Roberta’s comment in Italy my market does not read blogs so it is important to know where they are and then bring them to read and comment our posts;)
Patricia Gozlan recently posted..What Adam and Eve Can Teach You About NLP and of Energy Psychology Tools and Negotiation
You are welcome Patricia, glad you found them useful tips. Consistency is key and as you mention, it goes hand in hand with creativity and monitoring your competition. Roberta did make a great point and glad that you mentioned your area where you are from. Really glad you stopped by today to share your comments. Have a wonderful day!
In writing the blog for Eat the Rhino this morning Lynn, I realized that a chunk of my target market are offline and do not read blogs, use social media for more than family connection and are reluctant to be online. As such while blogging is a great tool, you have to be careful because you could be missing a large audience of disconnected people
Roberta Budvietas, recently posted..When No is a Positive Word
That is true Roberta, you bring up a great point. There are those that are either offline or don’t necessarily ‘blog’. That is when we need to know our market and how to reach our audience. Thank you so much for adding your advice to the discussion. Always appreciate your words of wisdom!
Love these tips. It reminds me of the polly-annish song- Whistle while you work. Try it while you blog (or listen to music that inspired)- and the time (and the blogwriting) will be enjoyable.
Roy A. Ackerman, Ph.D., E.A. recently posted..The Best and the Brightest
Oh that’s a great tip to add here Roy! You got me humming that song as I write this response, lol. Appreciate you adding to the discussion with such a joyful and positive input.
The success I’ve seen is the human connection, which may seem odd for blogging; however, there is a person at both ends — the writer and the reader. And this is where the relationship begins, with the interaction. What helps to establish the rapport is to ask a question or two at the end of the blog; or perhaps give them an assignment and have them report back to you. I love it when I hear from my readers, you will too!
I also find blogging to be an amazing ‘human connection’ PeggyLee. Building connections and relationships are real when you have other bloggers, like yourself, sharing real conversation that are not only helpful but inspiring too.
Thank you for your insight, so glad you stopped by today!