LinkedIn Endorsement

October 2, 2012 By Lynn Brown 18 Comments

New And Easy To Use LinkedIn Endorsement Feature

As we know, social media plays a huge role in online businesses. Even those fairly new to the Internet business world have heard about the importance social media plays in boosting visibility for you, your business, products or services. The question is, “Are you simply promoting you, your business or your products — over and over again — or are you utilizing social media to enrich others and create a cooperative community?”
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“Great opportunities to help others seldom come, but small ones surround us every day.” ~ Sally Koch (click to tweet)

Challenge yourself to assist others. While it may seem odd and counter-intuitive, keep reading and you will gain a deeper understanding about how promoting others helps improve your success as well.

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-I am a great advocate of endorsement marketing.

What Is Endorsement Marketing?

I’m sure many friends or colleagues have shared stories about a fabulous meal they had at a restaurant or animatedly described a movie they recently viewed. These glowing recommendations are the simplest form of endorsement marketing.
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Call it “word of mouth,” “buzz marketing” or whatever you wish. The best way to gain recognition is for others to endorse you, your business, products or services.

Endorsement marketing is a formal way of educating others about what you experienced and why you’ve chosen to promote a certain business or entrepreneur.

Top 3 Effective Methods Of Endorsement Marketing
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LinkedIn:

Recently, LinkedIn added a new feature that enables you to endorse a contact’s skills and/or expertise. This does not replace recommendations, but it is a wonderful way to recognize others with a simple click – an easy and effective method of endorsement marketing.
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Check out My YouTube Video and learn how to start endorsing your contacts.
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Twitter or Facebook:

Those of you that regularly visit my blog have seen the following advice many times — “Be a Giver First.” I truly believe the most important aspect of social media is sharing and promoting the efforts of others. Championing others demonstrates an aspect of leadership confident business professionals understand.
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When promoting other small business owners or entrepreneurs on Twitter or Facebook, you’re cultivating attention for them. At the same time, the audience notes your presence in the endorsement marketing. You are actually creating a community built upon affirmations, which, ultimately, spark a desire to learn even more about you! It’s a “win – win” prospect in an industry saturated with so much advertising, promotion and marketing it can make you dizzy!
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Go ahead…LIKE a Facebook Fan Page…FOLLOW others on Twitter and RE-TWEET some of their information. You will be astounded by the amount of activity that, alone, will generate.
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Offline Promotion:

Time to start talking! If you’re at a store, taking a walk or attending a community event…leave your shyness at home. Sharing information, in person, about other online or offline business is the finest form of endorsement marketing.
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Share some of your favorite websites or first-rate products you found at local stores. It is a great conversation starter and encourages others to share similar information. Use endorsement marketing to ‘break the ice’ and meet new people.
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Don’t be afraid that endorsing others will hurt your business. It accomplishes quite the opposite effect. Supporting others through endorsement marketing increases your visibility as well as the business you’re endorsing. Take action…endorse a few of your contacts and watch what happens!
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May your generosity of spirit be rewarded with health, wealth & happiness!

Filed Under: Linkedin Marketing Tagged With: facebook, Linkedin, LinkedIn Endorsement, twitter, Word Of Mouth

LinkedIn Connects Business People For Success

June 29, 2012 By Lynn Brown 34 Comments

LinkedIn Connects People

LinkedIn is a network of business people helping each other through a growing social network comprised primarily of business owners, making it unique and different from other popular networks. LinkedIn allows business owners to forge essential connections for business success.

In business, the foremost reasons for using social networks are to gain leads and connect with people who can enhance your success. When using LinkedIn, you are mingling with people like you…business owners.

LinkedIn is not the leading social network, but is definitely a worthwhile investment of your time. I know you have heard me say that time and time again, but it is true! Unlike Facebook and Twitter, LinkedIn is a social spot for business owners, providing an opportunity to network with other business owners. LinkedIn is a forum where like minds come together for solutions.
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After becoming a LinkedIn member, business owners can join groups and discussions according to common industries, areas or topics of interest. Exchanging ideas and collaborating with others is an invaluable tool! Gone are the days of traveling from site to site, seeking answers and/or leads for your growing business. Your entire social networking needs can be found in one place…LinkedIn.

LinkedIn Groups

“Basic” members can join a total of 50 groups, permitting the ability to explore an abundance of various interests within a range of groups. By joining multiple groups, you are sure to find the right mix of interests and knowledge to support your type of business.

I found the most valuable groups don’t spend an inordinate amount of time talking about their own business. You definitely want to belong to vital groups that brainstorm ideas and help build leads. Great groups will discourage those who only want to promote themselves.

Connections begin immediately upon joining a group and getting to know the business owners in that group. Giving/sharing with the group is what it is all about. You are not there to simply extract the advantages, but to give something back in return. Offer a brief introduction, let them know you are new to LinkedIn and, when there is opportunity, submit your own valuable input.

Topic Groups

After mastering the art of contributing to groups in a meaningful way, you should then consider starting a topic group of your own. Take the leap…share valuable information on a specific topic. Form a topic group and invite everyone and anyone that can relate to your topic. Don’t discount the value of sharing with your competition as well! Collaboration is what LinkedIn is all about; there is something for everyone, so don’t hold back.

All it takes to connect, in a meaningful way, on LinkedIn is to make a habit of establishing new connections every business day. Reach out and give a little, gain a bit, share a piece of your life and watch how this assists your business expand to new heights.

Remember, the way to amplify and augment your business is to get connected! LinkedIn is an essential tool for accomplishing this task. Business owners “gather” with like-minded people, gain information, form friendships and create leads. LinkedIn is your one-stop-shop for superior social networking.

So…have I convinced you about the power of LinkedIn? If you’ve never utilized this platform, now is the time to dive in. If you previously used LinkedIn but set it aside, promise me to jump back on board and join a few LinkedIn groups! As always, feel free to share your insight below.

To your continued online business success!

Filed Under: Linkedin Marketing Tagged With: Linkedin, linkedin connections, linkedin groups, Marketing Tips, social marketing, social media

How LinkedIn Can Generate More Leads Than Facebook and Twitter Do

June 12, 2012 By Lynn Brown 45 Comments

Social media are one of the tools that contribute to lead generation efforts in B2B and B2C. However, it is important to determine the efficiency of the various social channels in driving more leads.
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I was reading a very interesting article by author, Rebecca Corliss sharing a recent study of LinkedIn’s conversion rates, by HubSpot on over 5,000 businesses.
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Based on the results of the study, it discovered that traffic gained from LinkedIn created the top conversion rate from visitor-to-lead.

The rate was at 2.74 percent, which is three times higher than Twitter and Facebook. Twitter was able to generate a conversion rate of 0.69 percent, while Facebook had 0.77 percent.
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The study proved how LinkedIn garnered the highest conversion rate, as compared to social media sites. This means that of all the traffic to these business’ websites via social media sites only 0.98 percent converted into leads.
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LinkedIn, on the other hand, has a lead conversion rate that reached 2.74 percent. These big numbers cause many people to wonder why LinkedIn can be the best channel for lead generation. They seek to find out how they can use LinkedIn to their advantage.
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Individuals join LinkedIn to present their work expertise, career, and to search for information that will improve their professional lives.
Businesses who target other companies will find a high concentration of their target audience on LinkedIn.
Moreover, most people who visit the site have a business-focused mindset. This sense of purpose will contribute to the excellent performance of the business.

The same, positive results can be attained by B2C-focused industries. You will find less content posted to LinkedIn as compared to other social channels. This is because most users post marketing-related ads and content instead of the typical photos or social comments.
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LinkedIn offers a professional atmosphere, and users can benefit from the content posted on the site at any possible time. This means that a company’s marketing post is more visible on LinkedIn than in any other site.
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With these proven statistics and facts, I am betting that more and more business owners, marketers and entrepreneurs will think twice about LinkedIn. What about you?
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To Your Continued Online Business Success!

Filed Under: Linkedin Marketing Tagged With: Lead generation with LinkedIn, LinkedIn conversion rates, social media tools

The Top 3 Reasons Small Business Owners Should Be On LinkedIn

May 29, 2012 By Lynn Brown 19 Comments

One of the most up-to-the-minute ways to connect today in the world of business is through the social platform, LinkedIn.
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But, I feel that there are far too many small business owners, marketers and entrepreneurs that under rate this social platform. LinkedIn has proven to be a great way of seeing and being seen across the web. And….If you want to grow in knowledge and check out the competition, LinkedIn is the way to go.
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As you strive to be known in the business world and work for the respect of your colleagues, you simply cannot ignore all that LinkedIn can do for you and your business.
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It is as simple as setting up an account with LinkedIn and then work to build your profile. You can then get to know others that are in a similar business, get answers to questions and just simply have some fun.
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Here are my top 3 reasons small business owners should be on LinkedIn:
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1. When you sign up for LinkedIn, you have a main page for your business. In this page people will see everything about you and your business that is necessary to promote your business and build your reputation as an expert in your field. Be sure to fill in all of the fields and take full advantage of what this will do for you.
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2. You will have great visibility to everyone and this can only mean the potential for drawing in customers when they see what you have to offer. Another way this makes you visible is that your page will get crawled and searched by the web bots and become more visible.
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3. Use LinkedIn to join communities and groups within your area or business focus. This is important for two reasons; one is to get great advice from peer business when you have questions, and you can also gain insight about your competition.
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Join LinkedIn today and see what it can do for you. You will gain peer support, gain business insight, and help others to see you as an expert in your field.
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If you have a LinkedIn account, re-visit all the benefits and features this social platform provides for your business.
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Please share your comments or questions below …..
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To Your Continued Online Business Success!

Filed Under: Linkedin Marketing Tagged With: LinkedIn tips, social networking

How to Build Up Your LinkedIn Connections

May 8, 2012 By Lynn Brown 10 Comments

As a social media marketer and business owner, you understand that your LinkedIn connections are crucial to building a fantastic online reputation, converting more website traffic, and even making more online sales.
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But there’s no denying that there’s a lengthy amount of time between when you first start your LinkedIn profile, and when you actually achieve the results you’re looking for. So how can you build up your LinkedIn connections faster so you can start reaping all the fantastic rewards?
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Simply use my hints and tips on building a vast LinkedIn network faster!
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If you already have a Facebook profile, then you have an untapped resource for LinkedIn connections you should start exploiting now. Simply log into your Facebook groups and send a brief but friendly message to your members to connect with you on LinkedIn. You’ll be surprised how many of your fans and friends will jump at the opportunity!
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The same rule of advice applies to your Twitter account. Post a tweet with a link to your LinkedIn profile page; this way, it’s easier for your followers to connect with your profile.
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LinkedIn is a wonderful community for industry discussions and debates. To build up your LinkedIn connections faster, I recommend posting a link to your profile whenever you participate in one of these discussions. Be sure that you add real value to the conversation, and aren’t just participating in the hopes of making a new connection or two.
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If you’re a member of any offline business groups, invite them to connect with you online. You can even list your LinkedIn profile on your business card for additional incentive. It’s really a great way to get people to sit up and take notice of your profile.
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Use these tips and techniques, and I guarantee that you’ll build up your LinkedIn connections in just the blink of an eye!
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Please share below your comments if these tips are helpful or add tips that are helping you to increase your LinkedIn connections.
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To Your Continued Online Business Success!

Filed Under: Linkedin Marketing Tagged With: increasing connections on LinkedIn, linkedin marketing, social media marketing, Traffic Building

Bring Purpose and Visibility with Your LinkedIn Connections

April 20, 2012 By Lynn Brown 10 Comments

If you’re an avid fan of this blog (and I hope you are!), you know by now that I love to sing the praises of LinkedIn. From connecting you with other professionals in your industry to funneling tons of traffic to your ecommerce site, I’m a massive fan of all the incredible opportunities LinkedIn can bring about.
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Now there’s something even more special you can do with your LinkedIn profile: bring visibility to your purpose.
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So what exactly do I mean by this? Well, it’s simple: bringing purpose and visibility to your business via LinkedIn means establishing yourself as a bona fide expert. The more you connect with your fellow industry professionals and colleagues, the more opportunities you have to spell out what it is that you do, and what you hope to accomplish. This gets people excited about what you’re doing, which translates into more visibility for your business.
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LinkedIn also gives your followers a better sense of what your purpose is. When followers examine all the industry connections you have, your goals, and the groups you make regular contributions to, they understand the primary purpose behind your business. This translates into more traffic, more sales, and ultimately, more loyal clients who are ready to buy from you again and again.
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It’s no exaggeration to say that LinkedIn provides online entrepreneurs with a wealth of business-building opportunities. If you haven’t already signed up for a LinkedIn profile, I recommend you do so now. The benefits alone will amaze you!
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How is Linkedin providing visibility for you and your business? Does your profile communicate the purpose and benefits to your audience?
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My Passion Is Your Success!

Filed Under: Linkedin Marketing Tagged With: business purpose, linkedin connections, linkedin profile, linkedin tip

Establish Your Business Presence Using Linkedin Groups

March 20, 2012 By Lynn Brown 13 Comments

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It is important to keep in mind that businesses can really benefit from a strong presence on the Linkedin community. You may have heard me say many times that Linkedin is one of the most powerful business platforms available to utilize right now, and when promoting over the internet it is important to give it proper attention.
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“If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.” –Jay Abraham

This site and the network of connections that it makes available, provides a resource for you to get knowledge and information about your business.
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Participating in groups within this platform has a number of potential benefits for businesses in any type of industry as the members of the community are of a tremendous variety, and can be a source of a wealth of knowledge.
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Taking the time within the groups you join, enables you to engage with other business professionals, with like minds, absorbing information that they share is a good way to do research on your specific market. Begin discussions with others which can lead to positive feedback that could help grow and strengthen your business or company.
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Establishing groups on Linkedin is another great way to go about achieving all that you can from this vast business platform, and it is all right there at your fingertips.
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How are Linkedin groups helping you and your business? Share your experience about this platform or how groups have helped you in other social sites as well.
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To your Online Business Success!

Filed Under: Linkedin Marketing Tagged With: business presence, business success, linkedin groups, linkedin marketing

How to Make Significant Connections on LinkedIn

January 31, 2012 By Lynn Brown 17 Comments

You know that LinkedIn marketing is one of the best ways to increase your brand exposure, gain more clients and skyrocket your bottom line – but you can’t unlock the secrets to LinkedIn marketing unless you can actually get out there and start connecting!
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Connecting on LinkedIn might feel like an easy thing to do – at first. However, when it comes to making those significant introductions – we’re talking with expert marketers, best-selling authors, and top-notch consultants – the usual tactics just won’t cover it.
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Ready to learn how to make significant connections on LinkedIn? Here’s what you need to know:

Join a similar group with your connection. Let’s say you have your eye on connecting with an expert Internet marketer. Take a look at their profile, and see what groups he or she belongs to. Join up with the groups that you have a genuine interest in (be genuine here!). After some time, send a message to the potential connection about a topic that’s currently being discussed in the group. This should be enough of a reason to establish a LinkedIn connection.
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Search for similar contacts. When it comes to establishing a significant connection on LinkedIn, never underestimate the power of a shared connection. If you know someone who knows the person you want to connect with, pull in a few favors and get the former contact to make the introduction. Having someone introduce you to your intended connection will make them much more likely to accept your request.
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Be honest. Okay, so maybe you don’t have a shared contact or a similar group interest – don’t let that stop you from attempting to reach out. Now, I only recommend this as a last resort, but it’s better to make the attempt than to give up. Just introduce yourself and acknowledge your shared interests/skills, and request a LinkedIn connection. If the person doesn’t get back to you, don’t keep pestering them. Once you become an online expert, they’ll be pestering YOU for a connection!
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Now that you know how to make a significant connection on LinkedIn, it’s time to get started!
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Or maybe you can offer more tips and techniques to add to my list. Feel free to share them below.
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Make it a Successful and Profitable day!

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Filed Under: Linkedin Marketing Tagged With: brand exposure, connecting on linkedin, linkedin marketing, Marketing Tips

My 3 Easy Tips In Overcoming Linkedin Shyness

January 6, 2012 By Lynn Brown 20 Comments

When it comes to making connections on LinkedIn, does this scenario sound familiar?
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You set up your LinkedIn profile (hopefully using the tips I’ve given you!). You start searching for a network of like-minded professionals in your industry. You immediately recognize a few people you know, so you immediately request a connection with them. However, you often experience shyness when meeting new professionals in the real world, as you don’t know when to bring up connecting on LinkedIn.
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This phenomenon is what I like to call “LinkedIn shyness” – and it can often be one of the biggest deterrents to an online marketerbuilding a massive (and incredibly valuable) networking base.
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But Lynn, you might be thinking to yourself. I’m not being shy – I’m just being observant of boundaries!
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I know that the pressure of connecting with someone on LinkedIn – especially after you’ve just met him or her at a conference – can seem like a daunting prospect. It gives you that “high school kid in the cafeteria” feeling; in other words, you want to make friends, but you’re afraid of appearing too forward and getting rejected as a result.
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Luckily, I have a way that all online marketers can overcome LinkedIn shyness without having to ask everyone they meet to connect with them online. Here are a few quick-fire tips that will get your connections expanding – just like your business horizons!
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Import your contacts from your email account and seek them on LinkedIn. As you already know these people, it will be easier to request connections with them.
Place your LinkedIn profile name on every piece of self-promotional materials you own. Use it on your business cards, your email signature, your letterhead – you name it, put your LinkedIn info on it.
Finally, don’t be afraid to ask your existing network to introduce you to key industry players. Having an acquaintance introduce you to a new contact will likely result in a new LinkedIn connection.

It’s a wide world out there – and you never know what opportunities will open up to you as a result of making these crucial connections.
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Let me hear your thoughts … Are you experiencing LinkedIn shyness? Are these tips helpful?

Make it a Highly Profitable and Successful Day!

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My 3 Easy Tips In Overcoming Linkedin Shyness

The Perfect Profile - 10 Missing Links Video Course

The 10 Missing Links Affecting Your Linkedin Profile - FOUND! 5 hour online video course takes you from start to finish resulting in a more effective profile for greater searchability and findability on Linkedin. Learn how to properly optimize, make changes and see immediate results with increased traffic and connections. Easy to implement tips and techniques.

Price: $229.00

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Filed Under: Linkedin Marketing Tagged With: linkedin marketing, linkedin shyness, making connections on linkedin

The Perfect LinkedIn Profile Picture – Uncovered!

December 20, 2011 By Lynn Brown 7 Comments

LinkedIn provides incredible opportunities for your peers, colleagues and readers to really connect with your online business. Coming from a personal point of view, I can’t even count the number of times I’ve made a truly fantastic connection via LinkedIn, all because I built a profile that spoke to my professionalism, expertise and industry knowledge.
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But I can tell you one thing for sure: no matter how impressive the text might have been in my LinkedIn profile, I can practically guarantee that I wouldn’t be getting as many connections as I do if I didn’t have a professional looking photo.
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I know there’s a saying out there that you “shouldn’t judge a book by its cover.” But this saying doesn’t hold up in the online world – because your online photo is the only physical representation of you your readers will ever have.
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So if your LinkedIn profile picture is anything but stellar, you can bet that you’ll miss out on valuable connections from your peers, colleagues and customers. It really justifies the need to revisit your profile image and give it an honest review.
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So what constitutes an appropriate LinkedIn profile picture?

Make sure that you don’t have a distracting background. Solid colors work nicely here; a background that clearly shows the picture was taken at a party doesn’t.
This may sound like common sense advice, but make sure that your clothing is professional and appropriate. I can’t tell you the number of LinkedIn profile pictures I’ve seen where the “professionals” were wearing low cut tops or basketball jerseys. Use this rule: if a CEO wouldn’t wear it, neither should you.
Finally, make sure you have an approachable smile on your face. A warm, inviting and friendly smile is the best way to draw peers and professionals to your profile – so get ready to show off those pearly whites!

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Remember, your LinkedIn profile picture is the online version of you – so be sure to put your best virtual foot forward!
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Am I way off base or do you think your profile picture is important to your social image?

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Filed Under: Linkedin Marketing Tagged With: linkedin marketing, linkedin profile picture, online image, profile tips

3 Simple Strategies on How to Build Your Linkedin Connections

December 9, 2011 By Lynn Brown 20 Comments

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Becoming successful with LinkedIn marketing is all about leveraging connections…
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However, it’s safe to say that there’s a right way to engage with your connections – and then there’s a way that leaves you with a perpetual goose egg on your list of contacts!
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Let’s face it: LinkedIn is one of the most powerful ways you can engage and leverage professional connections to start making things happen in your online business. You never know when a connection with a business acquaintance could turn into an amazingly profitable affiliate marketing relationship, or if a friend of a friend has a brilliant solution for increasing traffic to your website.
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So with that in mind, let’s take a look at three strategies that will help you successfully engage with your connections.
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Strategy One: Start with Familiar Connections

Worried you won’t know where to start once you join up with LinkedIn? Don’t panic – your other social networking sites have already done all the work for you. Take stock of your online friends and collect their email addresses, then use this information to see if they’re on LinkedIn. If they are, send them a personalized invite and let them know that because you’re connected on other social networking sites, you’d like to connect on LinkedIn.

Strategy Two: Connect with Professionals in Your Group

After joining up with groups with common industry interests and goals, see what kind of discussions are happening in these niche groups. Don’t be afraid to jump into the discussions, as this can provide you with the perfect opportunity to send personalized invites to peers within the group. The more discussions you take part in, the more visibility you’ll achieve – and the more likely it is that industry professionals and companies will agree to connect with your LinkedIn profile.

Strategy Three: Don’t Use the Standard Template

Here’s a piece of advice I picked up from my own LinkedIn experience: don’t use standard template text. Yes, LinkedIn provides an outline for messages – and no, you should absolutely REFUSE to use it. Nothing says “I’m lazy and I don’t care about you” to your connections like sending a template, vague and generic message that reads like a mass email. Take the time to customize your messages, and you should see favorable responses from your connections.
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Use these three simple LinkedIn strategies when building and engaging your connections, and you’ll see a booming LinkedIn network in no time!

Share your experience on how you are building your connections on Linkedin, and leave any questions or comments below that I might be able to help you with.

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Filed Under: Linkedin Marketing Tagged With: how to strategies, linkedin connections, linkedin marketing, online business success

An Important Piece of LinkedIn Marketing Advice

December 2, 2011 By Lynn Brown 12 Comments

As a social marketing coach, I’m often approached for my advice about topics that may seem a little controversial. I love tackling these topics, not because I flock to controversial topics – it’s because it’s so important for online marketers to benefit from these questions and take these LinkedIn marketing scenarios to heart.
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For example, I recently had an online marketer email me to ask if it was appropriate to “play up” his employment history. As a newbie to the online marketing world, his employment history looked a little sparse with regards to his profession – and he was worried that it would turn off potential connections as a result.
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Here’s what I told him:

“Fluffing” your employment history is one thing – falsifying information in order to make connections is an entirely different matter altogether. I’ve said it before, and I’ll say it again: if you make up employment just to establish a connection with a well-known peer or to avoid having a sparse LinkedIn profile, I guarantee you’ll get caught.
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But that doesn’t mean you can’t fill your profile with tons of great information that wouldn’t necessarily go on a traditional resume. I asked the newbie online marketer if he had attended any webinars, seminars or courses regarding his industry – fortunately, he had. I told him to list these items in his employment history, as it demonstrates to professionals that while he didn’t have a “traditional” history in his industry, he was still a knowledgeable expert.

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Remember, LinkedIn for business entrepreneurs isn’t a resume site – rather, it’s a social media platform that allows you to leverage your expertise into real and tangible connections in your industry. Don’t let a sparse traditional employment history in your industry prevent you from taking advantage of the power of LinkedIn marketing!
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Is this an area of your Linkedin profile that you might be struggling with? Leave your questions, comments and suggestions below…. I will be happy to help and others that know Linkedin pretty well, I urge you to share your advice and tips too.

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Filed Under: Linkedin Marketing Tagged With: Business Entrepreneur, key to success, linkedin marketing advice, linkedin profile

Check Your Linked Profile for Skills and Expertise

November 18, 2011 By Lynn Brown 18 Comments

A properly set up Linkedin profile is a must if you want results from this awesome social platform. So what are some of the things you should know about when setting up your Linkedin profile? Keep it interesting, relevant and specific to your business, industry or profession.
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LINKEDIN PROFILE SKILLS & EXPERTISE

This section of your Linkedin profile allows you to add your specific skills and expertise. It will help more potential contacts, connections and clients to find you easier. Also – always think about your keywords in this module of your profile.

Enjoy the ‘quick tip’ video for adding skills and expertise to your Linkedin profile.

Your comments are always welcome, and if you have any questions about Linkedin, please let me know.

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Filed Under: Linkedin Marketing Tagged With: business success, expertise, linkedin marketing, linkedin profile, online business, skills

Linkedin Tags for Your Connections

November 8, 2011 By Lynn Brown 14 Comments

Is there really a good reason for organizing your social media sites? I think so. If you started organizing your friends, followers and contacts from the beginning, then you know how easy it is to specifically communicate within these lists or groups.
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Facebook has the Friend Lists, Twitter has Group Lists, Google+ has Circles … AND Linkedin has Tags!

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Yup, you may or may not know that Linkedin has a feature to organize your contacts by assigning tags to your connections. You are allowed up to 200 unique tags that help you to filter connections for your specific needs.
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I suggest you use your keywords when setting up your list of tags. Also, your contacts can have multiple tags. This can be helpful when you are ready to do some target marketing within the different areas of your business.
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If you have been on Linkedin for a while and didn’t know about this feature, don’t worry, because even though it could be time consuming (depending on how many connections you have), it is easy to add tags to your contacts.
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I show you how to start adding Linkedin tags in my How To video:

Was this a helpful tip? Will you be implementing these tags for your Linkedin connections? Please let me know and leave your comments below.

Make it a Successful Day!

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Filed Under: Linkedin Marketing Tagged With: how to video, Linkedin, linkedin connections, linkedin marketing, linkedin tags, Target Marketing

Be Creative with your Linkedin Profile Location

October 7, 2011 By Lynn Brown 21 Comments

The largest professional social site on the planet, Linkedin, continues to be a huge factor when it comes to building awareness about your business, your credibility, making connections with others within your industry and a great resource for getting in front of your potential clients or customers.

An important factor when using Linkedin, is to have a 100% complete profile that not only includes your keywords but also incorporates your flair and creativity to grab attention and get noticed!

Here is a tip that will help your profile to stand out from the crowd:

1) Go to your Linkedin Profile, Edit area.

2) Scroll down to your Experience section.

3) Starting with your first position, click on the edit link.

4) This will take you into an area where you can add or change your ‘location’.

This Location field provides an opportunity to tailor helpful information for your visitors.

Adding in terms like ‘In computers everywhere!’ or ‘Brick and Mortar Shop located 2 blocks off Main Street and Center Avenue’ …. brings attention and makes your profile stand out.

So go for it! Be creative and think out of the box by adding in a description about your location that is eye catching and in turn is all part of helping your visitor learn more about your business.

(View my Step-by-Step Video)

Don’t forget to share your questions or comments below,

The Linkedin tips that I share, require that your Linkedin profile be 100% complete, properly optimized and implemented. Check out my recently re-recorded webinar – The 10 Missing Links Affecting Your Linkedin Profile — gain immediate tips and techniques to apply to your profile today!

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Filed Under: Linkedin Marketing Tagged With: Creative, Linkedin, linkedin marketing, Location Field, Profile Location

LinkedIn Marketing Tips for Creating a Successful Group

September 9, 2011 By Lynn Brown 8 Comments

LinkedIn marketing is a great way to not only establish your online reputation as an industry leader, but to reach out to your fellow professionals as well. That’s why LinkedIn comes with its own group tool, which allows users to create niche groups where professionals can share their specific interests, goals and business ideas.

If you want to further your own image as an expert in your online industry – as well as reach out to more potential business contacts – then use these LinkedIn marketing tips for creating a successful Linkedin group:

KEYWORDS
Make sure that your group contains your most competitive and valuable keyword. After all, while this group might be for connecting with professionals, you can still use it for search engine optimization.
GROUP NAME
Don’t name a group after your company name. Professionals are less likely to join up with your group if it’s named after your online business. Instead, use the above tip or use your niche as the title of your group.
GROUP LOGO
Create an impactful logo for your group. The more eye-catching and colorful it is, the more likely it is that professionals will be drawn to it. If you need help with the logo, hire a professional or a graphics artist student yo help you out.
CONNECT IT
Link it back to your website and/or blog. Again, this is for SEO purposes, as LinkedIn has plenty of SEO juice that can be passed to your website. You’ll be saying hello to Google’s first page in no time!

These LinkedIn marketing tips will ensure that you not only connect with great professionals, but that you scoop up tons of online marketing and SEO benefits as well.

Would like to get your feedback on how you use Linkedin groups for your business.

See my VIDEO on Linkedin Groups.

Make it a Successful and Profitable day!

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Filed Under: Linkedin Marketing Tagged With: Group Logo, Linkedin, linkedin groups, linkedin marketing, Marketing Tips, online marketing

A Secret LinkedIn Marketing Tactic To Increase Website Exposure

August 26, 2011 By Lynn Brown 19 Comments

As an online marketer, you know the marketing value
of social media platforms like Facebook and Twitter – but have you ever stopped to consider LinkedIn marketing as one of your best online assets?

There’s no denying that LinkedIn is an underutilized social networking site. Many online marketers aren’t sure of what to make of it, so they instead use it as a place to publish their credentials and add serious clout to their online marketing efforts. While this is a great LinkedIn marketing tactic, there’s another way to use LinkedIn that can seriously up the ante on your online efforts…

…Use it for SEO purposes.

LinkedIn has an incredibly high PR ranking (the measurement Google uses to quantify the value of websites); that means that information contained on your LinkedIn profile will often place higher than that of your own website.

With this in mind, it’s incredibly vital to optimize your LinkedIn profile with your most powerful keywords. Don’t use up this valuable online space as a resume; instead, optimize it with keywords, insert content-rich descriptions of yourself and your online business, and link back to your own website. Not only does this move place you higher in search engine rankings for your keyword, but it also directs high-value SEO juice back to your website, thus increasing its search engine rankings as well.

When it comes to successful online marketing, be sure this secret LinkedIn marketing tactic plays a key role in your overall SEO efforts.

I am putting on the finishing touches to my Linkedin training program that will knock your socks off! Well…. at least I think it will!!

Let me know if you would be interested in discovering the in’s and out’s and how easy it is to fully complete and optimize your Linkedin profile — which will boost your ranking and make you more searchable and findable by your audience….

Wishing you and your business much Success!

–
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Filed Under: Linkedin Marketing Tagged With: Linkedin, Marketer, Marketing Efforts, Marketing Tactic, Online Marketers, Search Engine Rankings, Successful Online Marketing

Getting To Know — What is LinkedIn?

August 5, 2011 By Lynn Brown 12 Comments

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Linkedin is a powerful social paltform which to date, has more than 100 million members.

It’s known as the social network for professionals. However, with the increase of small online business, up-and-coming entrepreneurs and specific service professionals, Linkedin has become a major player in building social visibility online.

LinkedIn allows you to reconnect with past colleagues, and get connections that will boost your career. There is also a platform where you can ask experts questions and get real answers.

It all began in May of 2003, and nearly 5,000 people joined the network within the first month. Now there are over 1 million new members every week. There are countless potential connections for you.

Benefits of LinkedIn:

Job seekers are more likely to find a job when working with LinkedIn connections.
The more connections you have, the better.
Fortune 500 members are on LinkedIn! Get connected to the big dogs.
You’ll be seen by more people with each connection. Your profile will show up in your
connections’ profiles. This will help bring in new connections.
List your current and past employment, activities, awards, education, and any
affiliations.
Make your profile searchable online to increase your Google PageRank. Just make your
profile public and select Full View to make your profile searchable.
Increase traffic to your blog or website. Add links and description for backlinks to
your profile for increased search engine optimization.
Check your employer’s information before you start working for them. Find
commonalities with you and your interviewee so you have something to talk about
during the interview.

LinkedIn is an amazing social media network for every professional, business owner or entrepreneur and it is free to join. The features of LinkedIn is far better than any other social media marketing network out there.

Linkedin has been my favorite and most important social site which has helped me to grow and boost my online business in a whole new direction. Please visit my new YouTube channel: Linkedin Marketing Mgr to subscribe for ongoing video tips and techniques that will help you to learn more about Linkedin for your business.

Would like to hear how Linkedin is helping your business. Ask me any burning questions about Linkedin, I would like to help you get more out of Linkedin for you and your business.

Wishing you and your business much Success!

—

Filed Under: Linkedin Marketing Tagged With: Linkedin, linkedin marketing, Marketing Network, Professional Business, Service Professionals, social marketing, social media, Visibility Online, what is linkedin

Linkedin Groups Will Rock Your World

July 8, 2011 By Lynn Brown 22 Comments

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It is amazing how many people I have been talking to over the last couple of months about Linkedin that have a Linkedin account, but are not using it.

WHY?

Almost everyone are telling me it is too confusing to figure out Linkedin or they believe it is just for job seekers, recruiters or big corporations.

NOT TRUE!

So here is a quick and easy tip you can do today.

Join 3 groups on Linkedin. That’s right! Go where others discuss and talk about your industry, product or service. Answer questions with your expertise or knowledge – Start a discussion and get your audience engaged and talking.

Check out all the different ways you can search for groups that are within your market niche or interest. If demographics is important, you can search for your area.

Linkedin Groups alone can be the most effective marketing tool for your online business success. It is amazing just how many people you can reach.

For Example: I currently belong to 14 groups within my market niche. There are a total of 201,500 members! But if you factor in friends of friends that I could reach through my connections, I have the potential of connecting with over 8 million users!

Now that is something to get excited about, right?

So if you do nothing else with Linkedin, get into some groups. Will you do that today?

As always, wishing you and your business much Success!

Learn how to join Linkedin Groups

Filed Under: Linkedin Marketing Tagged With: business success, internet marketing, Linkedin, linkedin groups, linkedin marketing, Marketing Business, Marketing Online, Marketing Tool, online business success

Linkedin Social Media Myth Revealed

June 14, 2011 By Lynn Brown 29 Comments

I call it social media madness! So many social media sites and platforms that can overwhelm even the most experienced online marketing entrepreneur. However, these social sites — like — Facebook, Twitter, Linkedin, YouTube and have you checked out Empire Avenue yet?!…. have proven to take businesses to the next level.

But there is a social media myth out there that I wanted to reveal. I can’t tell you how many times I hear …. “Linkedin is not for me.”

That is just plain wrong! In fact, if you are not using Linkedin in marketing your business, products or services – then you are leaving money on the table.

Linkedin has been for job seekers and job recruiters. Large and small companies and corporations use Linkedin when finding and recruiting executives. While that is still true today, it is also true that Linkedin provides small online business and entrepreneurs with a huge platform for leveraging knowledge, ideas and opportunities. Linkedin, in my opinion, is the elite social professional site to build your business with high credibility. Build connections, alliances and more important, gain acceptance as an expert in your business. This alone will attract more visitors to you, gain your trust and turn them into customers or clients.

The key to using Linkedin successfully, will be determined on the proper set up of your Linkedin profile. This includes the appropriate keywords, optimization and completeness of your information.

NEW– those of you wanting to gain more knowledge about Linkedin and its tremendous features, should visit and subscribe to my new YouTube channel – Linkedin Marketing Manger. I will be personally sharing lots of tips, info and what I like to call my Linkedin Likes!

Recent comment from one of my online business associates:

“Hi Lynn, I agree with you and being a member of LinkedIn I do see the power in it. My problem is I just don’t spend as much time building relationships there as I should be. Thanks for this video and great reminder that I need to get back there and participate more.” Richard Petrillo – www.workwithrichardp.com

Is there one thing about Linkedin that you would like to know more about? Please share it here ….. thank you!

Filed Under: Linkedin Marketing Tagged With: Credibility, entrepreneur, Gain Acceptance, Job Recruiters, Job Seekers, Linkedin, linkedin marketing, Media Madness, Media Myth, online business success, Optimization, social marketing, twitter, Youtube

Use LinkedIn to Find Collaborative Partners to Keep Your Pipelines Full

April 15, 2011 By Guest Author 20 Comments

Relationships really do matter on LinkedIn. Every person that you connect with on LinkedIn, has access to thousands of other business people who are prospective cross marketing partners that can introduce you to their clients. Save time marketing on LinkedIn by pitching win-win collaborative relationships to keep your pipelines full. Instead of trying to sell your products and services to your connections, invite them to team up to share the cost and time of marketing by providing each others’ clients with supplemental products and services.

LinkedIn members are looking for more business. Provide them with a way to cross pollinate clients without jeopardizing their bottom-line and they will quickly accept your offer to collaborate. Business cross pollination is the practice of expanding the marketing of a business through a non-traditional collaboration with another business. Research your connections to uncover ways to grow your client base together.

Make notes about the business organizations they belong to, charities they support, education, products and services and more so you can develop a strategic approach when contacting them to discuss collaborating. If their favorite charity is the American Heart Association, offer to donate a portion of sales generated from your collaboration to the AMA. Offer ways they can collaborate with you. Most people want to form collaborative partnerships but they have no idea how to set things in motion. Use the sample message below as a guide.

Hi Bob,

Thanks again for connecting with me on LinkedIn. I use LinkedIn as a tool to find collaborative business partners. If you are open to researching ways we can cross pollinate our clients to boost our bottom-lines, please let me know. I have several key marketing projects that you may be interested in partnering on as well.

I will be exhibiting at a major expo in Los Angeles, sending out a printed newsletter to 2,000 small businesses, and launching a new blog. Contact me if you would like to receive more info about the projects via email or prefer to speak on the phone.

Your name

About the Author: Michael Silvers is the Director of Coaching at Peak Potentials Training (productivitynetllc.com) Michael’s career and experience span a variety of professional roles over the last 20 years that have been oriented towards the development of personal and professional achievement. He has excelled in leading and developing teams and individuals to achieve peak performance and had helped thousands of individuals create the wealth and engineer the lifestyle they truly desire. Connect with Michael on Facebook, Twitter, and LinkedIn.

Filed Under: Linkedin Marketing Tagged With: Business Partners, Business Research, Collaborative Business, Collaborative Partners, Collaborative Relationships, Cross Marketing, Cross Pollination, Key Marketing, Linkedin, linkedin groups, Linkedin secrets, Marketing Partners, Marketing Projects, Pipelines, Supplemental Products, Time Marketing

LinkedIn Profile Secrets – The #1 Reason Why Your LinkedIn Profile Fails to Attract More Prospects

April 5, 2011 By Guest Author 14 Comments

Right under your name, does your LinkedIn profile headline look like this…

CEO & Founder at XYZ and Associates?
Business Owner at ABC Consulting?
Speaker at YourName.com?

3 Reasons Why Your Profile Should Not Be the Same as Your Position

1) Think of your headline as your first sales pitch to people who want to connect with you. If I am unfamiliar with you or your company, how does mentioning your company name and your position show me what you do and why I need to connect with you? It doesn’t! These headlines are too general, simple and straight forward. They are too vague and too broad. In order for your headline to be effective, it needs to grab my attention. It needs to make me want to read the rest of your profile. As a potential client or potential referral source, I need to see right away how you can help me or my clients.

2) When I am invited to connect with someone, I view their profile before I choose to accept. The first thing that I look at is their headline to see if there is any possible synergy between the person who wants to connect with me and my business. By doing this I can see if it is worth my time and energy to view the rest of their profile. Make your headline enticing so I will want to read your profile and connect with you.

3) If someone is going through people search or through the groups to see who they should connect with, they are looking at hundred to thousands of opportunities. You need to make your business stand out to entice others to want to click on your name to read your profile and learn more about you.

Now that you know that you need to drastically improve your LinkedIn profile headline in order to attract more clients, the question is, how do you fix it?

4 Questions You Must Ask Yourself When Creating Your LinkedIn Profile Headline

1) What can you say in your headline that will give your instant credibility?

One of the easiest ways to gain that instant credibility is to use any media attention. For example, I was recently called a “Social Media Expert” by the New York Times. Look how I use this media mention in my new LinkedIn profile headline to give me instant credibility:

“Read my profile now and discover LinkedIn secrets from the woman the New York Times called a social media expert”.

2) Does your LinkedIn profile headline command action?

The best way to get someone to read your profile further is to tell them to do so. Just look at my example above. Notice I’m giving you a call-to-action. By stating read, view or learn more by reading my profile, you are instructing the reader to do so. And, guess what – chances are they’ll listen. You just have to tell your prospects what to do – and why they need to take the action.

3) Does your LinkedIn profile headline show why you are different?

Go to people search on LinkedIn and type in your career description. Look at how many people match your description. For example, when I type in “internet marketing consultant” into people search it gives me 139,041 results. The phrase “life coach” gives me 83,847 results. The phrase “business coach returns” 224,274 results. In your headline if you show how and why you are unique chances are your prospects will explore your business further than that of your competition.

For example Article Marketing Experts Eric Gruber’s profile headline was: See how we can get you published on websites like About.com – instead of just article directories like our competition.

4) Does your LinkedIn profile headline show a benefit to the reader?

By implying there is an advantage to your reader by viewing your profile you are telling them that there is a benefit of using your products or services. The reader needs a reason to accept a connection with you. By giving them a benefit you are instilling confidence in your business. For example:

Help My Website Sell Founder Adam Hommey’s headline is: Top internet marketing consultant and expert webmaster reveals how to make your website sell more products and services
The Global Institute of Visionary Executives Founder Carrie Jacobs has this as her headline: Read my profile and learn from a champion visionary executive coach how you can profit from your own brand of success

Just by fixing your LinkedIn profile headline, you will begin to attract more prospects and referral sources. However, this is just the tip of the iceberg. In fact, in my free special report, I reveal 14 mistakes that most internet marketers and small business owners make – and the opportunities they are missing. I invite you to get this free report at http://www.GetLinkedInHelp.com

About the Author: LinkedIn Expert Kristina Jaramillo creates online marketplace opportunities for small business owners who want more website traffic, prospects and profits. Now, with her free special report, you can uncover how you can become “the trusted source for your industry on LinkedIn” and along with easy ways to gain more connections fast by avoiding the top 14 mistakes. Get this information for free at: http://www.GetLinkedInHelp.com

Do you think these tips and advice from my guest author, Kristina are helpful? Please leave your comments below; share how you use Linkedin in your business and share any questions you would like to ask Kristina or myself —-

Filed Under: Linkedin Marketing Tagged With: Abc Consulting, Amp, attracting clients using linkedin, Business Owner, Ceo, Credibility, Groups, Headlines, linkedin groups, Linkedin secrets, optimize your Linkedin profile, People Search, Prospects, Reason, Referral Source, Sales Pitch, social media expert, Synergy, View Profile, Xyz

LinkedIn Secrets – 3 Reasons Why Most Small Business Owners Fail To Attract Clients Using LinkedIn

March 22, 2011 By Guest Author 19 Comments

There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there. Plus, you will find experienced professionals from large and small companies and every type of business and industry imaginable.

So, why aren’t you able to attract more clients? Why is no one connecting with you?

Out of the 80 million professionals, there are only a few internet marketers and companies that are successfully getting more clients each and every single day from LinkedIn. Below, you will find out their secrets to attracting clients that are ready, willing and able to invest in their products or services.

3 Reasons Why You Are Not Attracting More Clients and Making More Money with LinkedIn

Reason #1 – You are waiting for prospects to come to you

Clients who are willing to pay for your products and services will not just fall into your lap. As an entrepreneur you have to make it part of your job to go out and find them.

Think of it this way, who is the interested party in this situation:

You or the person who doesn’t even know they know they need your services or products.

You have to be the one the take charge and find your prospects. Here are a few ways to easily engage with others on LinkedIn…

Update your status message daily.
Start a vigorous discussion in various groups that you belong to. This will enable you to prove your expertise in your given area.
Answer questions on the Q & A Boards. This will show your experience and help you become a thought leader

Reason #2 –You fail to take advantage of LinkedIn groups

LinkedIn allows you to join up to 50 groups – where you can network, join conversations and show prospects that you have the answers to their problems. Yet, most small business owners and internet marketers do not actively seek groups that they should belong to.

If they do join groups they make these two mistakes:

They become a member of a group – but they sit there like a lump on the log. How can you expect prospects to come to you if you do not take the time to make yourself heard?
They join groups where there are like members. Let me put it to you this way, do you want to be a member of a group that is full of your competition or do you want to belong to a group that is full of people who could turn out to be your prospects. It sounds pretty obvious to me that you would want to be where your prospects are. But many entrepreneurs fail to think outside the box and strictly join groups based on their field of expertise.

Another way, to take advantage of LinkedIn groups is to create your own group. This is the absolute best way to create your own community of followers. You are the one who is in charge of the type of content that is posted. You can make sure what you have to say is heard and you have the power to control your own group. From my experience, many group members religiously check out what is being discussed in the groups they find the most useful. Why can’t your group be one of them?

Reason #3 – Failure to Create Content and Distribute it to the Different Groups

Eric Gruber (My Partner at GetLinkedInHelp.com and Founder of Article Marketing Experts) belongs to 50 different groups. Now, if each of the 50 groups has at least 1,000 members, then each time he submits content, he is getting his content in front of 50,000 potential clients – just with a couple clicks of the mouse.

So, you need to create content that…

Proves your expertise
Sparks controversy and debate
Gets people talking
Entices prospects to visit your blog and website
Motivates prospects to take action (using your products or services of course)

Just by avoiding these common LinkedIn mistakes, you will begin to build your list of connections and prospects. Continue the conversation – and you will turn these prospects into paying customers and clients.

Now the three mistakes I outlined in this article is part of a larger special report where I detail 14 LinkedIn mistakes and the opportunities you are missing. You can get it for free at: http://www.GetLinkedInHelp.com

About the Author: LinkedIn Expert, Kristina Jaramillo creates online marketplace opportunities for small business owners who want more website traffic, prospects and profits. Now, with her free special report, you can uncover how you can become “the trusted source for your industry on LinkedIn” and along with easy ways to gain more connections fast by avoiding the top 14 mistakes. Get this information for free at: http://www.GetLinkedInHelp.com

Filed Under: Linkedin Marketing Tagged With: attracting clients using linkedin, Linkedin, linkedin groups, make money online, make money with linkedin, online business success, social networking

LinkedIn Profile Tips

March 5, 2011 By Lynn Brown 15 Comments

As with any other social site, your profile is a very important feature. Why? It provides key words and information about you and your business to make it easier for people to find and connect with you.

I have been learning and noticing how important it is for your LinkedIn profile to be:

1) Fully completed

2) Have descriptive employement instead of CEO, Sr. V.P., etc. And add more positions that describe exactly what you do in your company, especially if you are an entrepreneur or self-employed

3) List your websites and blogs with keywords instead of the standard default of ‘website‘ or ‘blog’.

Take a Look…..

LinkedIn demographics and statistics – 2011

View more presentations from Amodiovalerio Verde

Filed Under: Linkedin Marketing Tagged With: Blogs, Ceo, Demographics, Employement, entrepreneur, Key Words, Linkedin, Linkedin Profile Tips, optimize your Linkedin profile, Profile, Statistics

New And Easy To Use LinkedIn Endorsement Feature

“Great opportunities to help others seldom come, but small ones surround us every day.” ~ Sally Koch (click to tweet)

What Is Endorsement Marketing?

Top 3 Effective Methods Of Endorsement Marketing -

LinkedIn:

Twitter or Facebook:

Offline Promotion:

LinkedIn Groups

Topic Groups

Social media are one of the tools that contribute to lead generation efforts in B2B and B2C. However, it is important to determine the efficiency of the various social channels in driving more leads. -

I was reading a very interesting article by author, Rebecca Corliss sharing a recent study of LinkedIn’s conversion rates, by HubSpot on over 5,000 businesses. -

Based on the results of the study, it discovered that traffic gained from LinkedIn created the top conversion rate from visitor-to-lead.

The rate was at 2.74 percent, which is three times higher than Twitter and Facebook. Twitter was able to generate a conversion rate of 0.69 percent, while Facebook had 0.77 percent. -

The study proved how LinkedIn garnered the highest conversion rate, as compared to social media sites. This means that of all the traffic to these business’ websites via social media sites only 0.98 percent converted into leads. -

LinkedIn, on the other hand, has a lead conversion rate that reached 2.74 percent. These big numbers cause many people to wonder why LinkedIn can be the best channel for lead generation. They seek to find out how they can use LinkedIn to their advantage. -

The same, positive results can be attained by B2C-focused industries. You will find less content posted to LinkedIn as compared to other social channels. This is because most users post marketing-related ads and content instead of the typical photos or social comments. -

LinkedIn offers a professional atmosphere, and users can benefit from the content posted on the site at any possible time. This means that a company’s marketing post is more visible on LinkedIn than in any other site. -

With these proven statistics and facts, I am betting that more and more business owners, marketers and entrepreneurs will think twice about LinkedIn. What about you? -

One of the most up-to-the-minute ways to connect today in the world of business is through the social platform, LinkedIn. -

Here are my top 3 reasons small business owners should be on LinkedIn: -

Join LinkedIn today and see what it can do for you. You will gain peer support, gain business insight, and help others to see you as an expert in your field. –

If you have a LinkedIn account, re-visit all the benefits and features this social platform provides for your business. -

Please share your comments or questions below ….. -

As a social media marketer and business owner, you understand that your LinkedIn connections are crucial to building a fantastic online reputation, converting more website traffic, and even making more online sales. -

But there’s no denying that there’s a lengthy amount of time between when you first start your LinkedIn profile, and when you actually achieve the results you’re looking for. So how can you build up your LinkedIn connections faster so you can start reaping all the fantastic rewards? -

Simply use my hints and tips on building a vast LinkedIn network faster! -

The same rule of advice applies to your Twitter account. Post a tweet with a link to your LinkedIn profile page; this way, it’s easier for your followers to connect with your profile. -

If you’re a member of any offline business groups, invite them to connect with you online. You can even list your LinkedIn profile on your business card for additional incentive. It’s really a great way to get people to sit up and take notice of your profile. -

Use these tips and techniques, and I guarantee that you’ll build up your LinkedIn connections in just the blink of an eye! -

Please share below your comments if these tips are helpful or add tips that are helping you to increase your LinkedIn connections. -

Now there’s something even more special you can do with your LinkedIn profile: bring visibility to your purpose. -

It’s no exaggeration to say that LinkedIn provides online entrepreneurs with a wealth of business-building opportunities. If you haven’t already signed up for a LinkedIn profile, I recommend you do so now. The benefits alone will amaze you! -

How is Linkedin providing visibility for you and your business? Does your profile communicate the purpose and benefits to your audience? -

“If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.” –Jay Abraham

This site and the network of connections that it makes available, provides a resource for you to get knowledge and information about your business. -

Participating in groups within this platform has a number of potential benefits for businesses in any type of industry as the members of the community are of a tremendous variety, and can be a source of a wealth of knowledge. -

Establishing groups on Linkedin is another great way to go about achieving all that you can from this vast business platform, and it is all right there at your fingertips. -

How are Linkedin groups helping you and your business? Share your experience about this platform or how groups have helped you in other social sites as well. -

You know that LinkedIn marketing is one of the best ways to increase your brand exposure, gain more clients and skyrocket your bottom line – but you can’t unlock the secrets to LinkedIn marketing unless you can actually get out there and start connecting! -

Connecting on LinkedIn might feel like an easy thing to do – at first. However, when it comes to making those significant introductions – we’re talking with expert marketers, best-selling authors, and top-notch consultants – the usual tactics just won’t cover it. -

Ready to learn how to make significant connections on LinkedIn? Here’s what you need to know:

Now that you know how to make a significant connection on LinkedIn, it’s time to get started! -

Or maybe you can offer more tips and techniques to add to my list. Feel free to share them below. -

When it comes to making connections on LinkedIn, does this scenario sound familiar? –

This phenomenon is what I like to call “LinkedIn shyness” – and it can often be one of the biggest deterrents to an online marketerbuilding a massive (and incredibly valuable) networking base. –

But Lynn, you might be thinking to yourself. I’m not being shy – I’m just being observant of boundaries! -

Luckily, I have a way that all online marketers can overcome LinkedIn shyness without having to ask everyone they meet to connect with them online. Here are a few quick-fire tips that will get your connections expanding – just like your business horizons! –

Import your contacts from your email account and seek them on LinkedIn. As you already know these people, it will be easier to request connections with them.

Place your LinkedIn profile name on every piece of self-promotional materials you own. Use it on your business cards, your email signature, your letterhead – you name it, put your LinkedIn info on it.

Finally, don’t be afraid to ask your existing network to introduce you to key industry players. Having an acquaintance introduce you to a new contact will likely result in a new LinkedIn connection.

It’s a wide world out there – and you never know what opportunities will open up to you as a result of making these crucial connections. -

Let me hear your thoughts … Are you experiencing LinkedIn shyness? Are these tips helpful?

But I can tell you one thing for sure: no matter how impressive the text might have been in my LinkedIn profile, I can practically guarantee that I wouldn’t be getting as many connections as I do if I didn’t have a professional looking photo. –

I know there’s a saying out there that you “shouldn’t judge a book by its cover.” But this saying doesn’t hold up in the online world – because your online photo is the only physical representation of you your readers will ever have. –

So if your LinkedIn profile picture is anything but stellar, you can bet that you’ll miss out on valuable connections from your peers, colleagues and customers. It really justifies the need to revisit your profile image and give it an honest review. –

So what constitutes an appropriate LinkedIn profile picture?

– Remember, your LinkedIn profile picture is the online version of you – so be sure to put your best virtual foot forward! –

Am I way off base or do you think your profile picture is important to your social image?

- Becoming successful with LinkedIn marketing is all about leveraging connections… –

However, it’s safe to say that there’s a right way to engage with your connections – and then there’s a way that leaves you with a perpetual goose egg on your list of contacts! –

So with that in mind, let’s take a look at three strategies that will help you successfully engage with your connections. –

Strategy One: Start with Familiar Connections

Strategy Two: Connect with Professionals in Your Group

Strategy Three: Don’t Use the Standard Template

Use these three simple LinkedIn strategies when building and engaging your connections, and you’ll see a booming LinkedIn network in no time!

Share your experience on how you are building your connections on Linkedin, and leave any questions or comments below that I might be able to help you with.

Here’s what I told him:

Is this an area of your Linkedin profile that you might be struggling with? Leave your questions, comments and suggestions below…. I will be happy to help and others that know Linkedin pretty well, I urge you to share your advice and tips too.

A properly set up Linkedin profile is a must if you want results from this awesome social platform. So what are some of the things you should know about when setting up your Linkedin profile? Keep it interesting, relevant and specific to your business, industry or profession. –

LINKEDIN PROFILE SKILLS & EXPERTISE

This section of your Linkedin profile allows you to add your specific skills and expertise. It will help more potential contacts, connections and clients to find you easier. Also – always think about your keywords in this module of your profile.

Enjoy the ‘quick tip’ video for adding skills and expertise to your Linkedin profile.

Your comments are always welcome, and if you have any questions about Linkedin, please let me know.

Was this a helpful tip? Will you be implementing these tags for your Linkedin connections? Please let me know and leave your comments below.

An important factor when using Linkedin, is to have a 100% complete profile that not only includes your keywords but also incorporates your flair and creativity to grab attention and get noticed!

Here is a tip that will help your profile to stand out from the crowd:

This Location field provides an opportunity to tailor helpful information for your visitors.

Adding in terms like ‘In computers everywhere!’ or ‘Brick and Mortar Shop located 2 blocks off Main Street and Center Avenue’ …. brings attention and makes your profile stand out.

So go for it! Be creative and think out of the box by adding in a description about your location that is eye catching and in turn is all part of helping your visitor learn more about your business.

—– There are so many amazing features on Linkedin

Top 3 Effective Methods Of Endorsement Marketing
-

Social media are one of the tools that contribute to lead generation efforts in B2B and B2C. However, it is important to determine the efficiency of the various social channels in driving more leads.
-

I was reading a very interesting article by author, Rebecca Corliss sharing a recent study of LinkedIn’s conversion rates, by HubSpot on over 5,000 businesses.
-

The rate was at 2.74 percent, which is three times higher than Twitter and Facebook. Twitter was able to generate a conversion rate of 0.69 percent, while Facebook had 0.77 percent.
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The study proved how LinkedIn garnered the highest conversion rate, as compared to social media sites. This means that of all the traffic to these business’ websites via social media sites only 0.98 percent converted into leads.
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LinkedIn, on the other hand, has a lead conversion rate that reached 2.74 percent. These big numbers cause many people to wonder why LinkedIn can be the best channel for lead generation. They seek to find out how they can use LinkedIn to their advantage.
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The same, positive results can be attained by B2C-focused industries. You will find less content posted to LinkedIn as compared to other social channels. This is because most users post marketing-related ads and content instead of the typical photos or social comments.
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LinkedIn offers a professional atmosphere, and users can benefit from the content posted on the site at any possible time. This means that a company’s marketing post is more visible on LinkedIn than in any other site.
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With these proven statistics and facts, I am betting that more and more business owners, marketers and entrepreneurs will think twice about LinkedIn. What about you?
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One of the most up-to-the-minute ways to connect today in the world of business is through the social platform, LinkedIn.
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Here are my top 3 reasons small business owners should be on LinkedIn:
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Join LinkedIn today and see what it can do for you. You will gain peer support, gain business insight, and help others to see you as an expert in your field.
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If you have a LinkedIn account, re-visit all the benefits and features this social platform provides for your business.
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Please share your comments or questions below …..
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As a social media marketer and business owner, you understand that your LinkedIn connections are crucial to building a fantastic online reputation, converting more website traffic, and even making more online sales.
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But there’s no denying that there’s a lengthy amount of time between when you first start your LinkedIn profile, and when you actually achieve the results you’re looking for. So how can you build up your LinkedIn connections faster so you can start reaping all the fantastic rewards?
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Simply use my hints and tips on building a vast LinkedIn network faster!
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The same rule of advice applies to your Twitter account. Post a tweet with a link to your LinkedIn profile page; this way, it’s easier for your followers to connect with your profile.
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If you’re a member of any offline business groups, invite them to connect with you online. You can even list your LinkedIn profile on your business card for additional incentive. It’s really a great way to get people to sit up and take notice of your profile.
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Use these tips and techniques, and I guarantee that you’ll build up your LinkedIn connections in just the blink of an eye!
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Please share below your comments if these tips are helpful or add tips that are helping you to increase your LinkedIn connections.
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Now there’s something even more special you can do with your LinkedIn profile: bring visibility to your purpose.
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It’s no exaggeration to say that LinkedIn provides online entrepreneurs with a wealth of business-building opportunities. If you haven’t already signed up for a LinkedIn profile, I recommend you do so now. The benefits alone will amaze you!
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How is Linkedin providing visibility for you and your business? Does your profile communicate the purpose and benefits to your audience?
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This site and the network of connections that it makes available, provides a resource for you to get knowledge and information about your business.
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Participating in groups within this platform has a number of potential benefits for businesses in any type of industry as the members of the community are of a tremendous variety, and can be a source of a wealth of knowledge.
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Establishing groups on Linkedin is another great way to go about achieving all that you can from this vast business platform, and it is all right there at your fingertips.
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How are Linkedin groups helping you and your business? Share your experience about this platform or how groups have helped you in other social sites as well.
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You know that LinkedIn marketing is one of the best ways to increase your brand exposure, gain more clients and skyrocket your bottom line – but you can’t unlock the secrets to LinkedIn marketing unless you can actually get out there and start connecting!
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Connecting on LinkedIn might feel like an easy thing to do – at first. However, when it comes to making those significant introductions – we’re talking with expert marketers, best-selling authors, and top-notch consultants – the usual tactics just won’t cover it.
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Now that you know how to make a significant connection on LinkedIn, it’s time to get started!
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Or maybe you can offer more tips and techniques to add to my list. Feel free to share them below.
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When it comes to making connections on LinkedIn, does this scenario sound familiar?
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This phenomenon is what I like to call “LinkedIn shyness” – and it can often be one of the biggest deterrents to an online marketerbuilding a massive (and incredibly valuable) networking base.
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But Lynn, you might be thinking to yourself. I’m not being shy – I’m just being observant of boundaries!
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Luckily, I have a way that all online marketers can overcome LinkedIn shyness without having to ask everyone they meet to connect with them online. Here are a few quick-fire tips that will get your connections expanding – just like your business horizons!
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It’s a wide world out there – and you never know what opportunities will open up to you as a result of making these crucial connections.
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But I can tell you one thing for sure: no matter how impressive the text might have been in my LinkedIn profile, I can practically guarantee that I wouldn’t be getting as many connections as I do if I didn’t have a professional looking photo.
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I know there’s a saying out there that you “shouldn’t judge a book by its cover.” But this saying doesn’t hold up in the online world – because your online photo is the only physical representation of you your readers will ever have.
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So if your LinkedIn profile picture is anything but stellar, you can bet that you’ll miss out on valuable connections from your peers, colleagues and customers. It really justifies the need to revisit your profile image and give it an honest review.
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Remember, your LinkedIn profile picture is the online version of you – so be sure to put your best virtual foot forward!
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Becoming successful with LinkedIn marketing is all about leveraging connections…
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However, it’s safe to say that there’s a right way to engage with your connections – and then there’s a way that leaves you with a perpetual goose egg on your list of contacts!
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So with that in mind, let’s take a look at three strategies that will help you successfully engage with your connections.
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A properly set up Linkedin profile is a must if you want results from this awesome social platform. So what are some of the things you should know about when setting up your Linkedin profile? Keep it interesting, relevant and specific to your business, industry or profession.
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There are so many amazing features on Linkedin